The startup founder conducts qualitative research but finds it time-consuming, particularly due to recruiting and scheduling participants. They use qualitative insights across all areas to improve their product, citing a recent example where survey responses revealed unexpected user needs during onboarding, leading to the development of a new feature.

AI: Hi. I'm Amy, an AI user researcher trying to understand your needs around qualitative research. To start, where do you work and what is your role? User: I am a start up founder. AI: Thank you for sharing. As a startup founder, could you tell me if you conduct qualitative research as part of your work? If so, what challenges or needs do you face in that area? User: Um, I do do qualitative research. Generally, it's very difficult AI: What would you say is the biggest challenge you face with qualitative user research? User: That it takes a long time. AI: I understand that time is a major challenge for you. Could you elaborate on why it takes so long? Is it due to the data collection, analysis, or something else? User: Generally, it's just recruiting them you know, scheduling time. It's a lot of a lot of time. AI: When is it most critical for you to gather qualitative user insights? For example, is it during product discovery, investigating feature usage? Improving conversion, retention, or something else? User: It's with everything. AI: Could you can you tell me more about why gathering qualitative user insights is critical across all these areas? Are there specific reasons or examples that highlight its importance for you? User: I mean, you need it so that you can improve the product. AI: How does qualitative research specifically help you in improving the product? Are there particular insights or outcomes you find most impactful? User: Yeah. I mean, just Getting yeah, insights from users that Guide. AI: Can you share an exam? User: You know what the challenge and needs are? AI: Can you share an example of a time when user insights significantly guided a change or improvement in your product? User: Yeah. We had to create a new feature for this User: launch we're doing, and then yeah, We found out that the users needed some feature that we didn't even expect, and that helped us build the right thing. AI: Can you tell me how you are currently gathering qualitative user insights? Any specific recent examples you can share? User: So when we were gathering insights for that, we used a survey. AI: What specific questions did you include in the survey to gather these insights? User: Just ask, like, what was the biggest problem using the product? AI: And what specific responses are trends from those survey answers led you to discover the need for that unexpected feature? User: Yeah. I mean, people were saying they were having trouble with onboarding, and that gave us clues. AI: Before we wrap up, AI: you have any last questions or thoughts about your survey approach or the insights process?