Create smarter Net Promoter Score (NPS) questions and follow-ups in seconds. Understand customer loyalty and the “why” behind the score and generate clear, actionable NPS questions tailored to your product or service.
NPS stands for Net Promoter Score, a standardized question that asks:
“How likely are you to recommend [product/service] to a friend or colleague?”
It uses a 0–10 scale and categorizes respondents as:
Promoters (9–10): Loyal enthusiasts
Passives (7–8): Satisfied but unenthusiastic
Detractors (0–6): Unhappy customers at risk of churn
A good NPS survey doesn’t stop at the score. To uncover why customers gave their rating, you should ask:
Promoters: What they love and where to double down
Passives: What’s missing or “just okay”
Detractors: What caused frustration or disappointment
This tool automatically generates context-aware follow-ups for each group.
Great moments to measure NPS:
- After onboarding or activation
- After a support interaction
- Quarterly check-ins
- Post-purchase or delivery
- Following product updates
Absolutely. NPS is one of the most widely used customer loyalty metrics in SaaS.
When paired with smart follow-up questions, it helps you:
- Detect churn risk
- Identify brand advocates
- Pinpoint product gaps
- Fuel testimonials and referrals
Aim for 5–10 questions max. A shorter survey increases response rates and respects your team’s time. A good mix includes:
2–3 scaled questions (quantifiable)
3–5 open-ended questions (qualitative)
Yes. You can adjust tone, formal/informal style, or industry-specific language. The generator provides a strong starting point, and you're encouraged to tweak for your brand voice.
Not entirely. NPS surveys offer fast signals, but they miss emotional nuance. For deeper qualitative insights, consider using UserCall to run async AI-moderated interviews and automatically analyze customer voice data.
