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Who it's for

Market Researchers

Run Qualitative Research at Scale—Without Sacrificing Depth

Tired of chasing participants, transcribing interviews, and spending days on thematic analysis? UserCall helps market researchers automate interviews and surface structured insights faster—without losing the nuance that matters. With AI-moderated voice interviews and automated qual analysis, you can go from raw feedback to clear patterns in hours, not weeks.

✅ Trusted by research agencies, consultancies, and in-house teams.

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Start freeHear a sample interview
Free to start50+ languagesReviewed by Junu Yang
A market researcher taking notes at a laptop while four remote participants answer on their phones.

The problem

The Old Way Slows You Down (and Costs You Billable Hours)

Traditional research workflows are filled with friction:

  • Scheduling participants and moderators slows timelines
  • Manual transcription and coding eats up analyst hours
  • Reports take weeks to turn around
  • Clients want deeper insights—faster
  • Scaling qual for mixed-method studies is still a bottleneck

UserCall removes the busywork so you can focus on delivering sharp insights, not managing logistics.

AI interviews

Let the AI run the interviews.

Participants speak on their own time. The AI follows your guide, asks your questions and probes when an answer needs it.

  • Write a flexible, voice-based interview guide
  • The AI asks your questions and probes when an answer needs it
  • Share one link. No scheduling.
  • Collect dozens of responses in a day or two
Hear a sample interviewTrigger interviews from product events

Qualitative analysis

From raw voice to real insight.

Once responses are in, every recording becomes a searchable, structured summary with the quotes attached.

  • Transcribes every interview
  • Tags and clusters themes across interviews
  • Highlights key quotes, pain points and emotions
  • Search by keyword, topic or theme
  • Insight summaries and shareable reports
See how qualitative analysis worksOpen a real report

Use cases

AI That Supports Your Research Process—Not Replaces It

UserCall helps market research teams run more efficient, scalable qualitative work—whether for standalone qual studies or as part of hybrid/mixed-method projects. AI handles the repetitive steps; your team delivers the strategy.

Brand & Comms Testing

Test messaging, positioning, or ad concepts with async voice interviews, and surface real language used by consumers.

Segment Exploration

Understand emerging personas, segments, or use cases without running dozens of live interviews.

Rapid Response Research

Client needs feedback by Monday? Run 20 async interviews over the weekend. No team burnout.

Tracker Wave Enhancement

Add fast-turn qual to your quant tracker. Capture evolving sentiment, language, and unmet needs each wave.

AI-Assisted Coding & Qualitative Analysis

Turn transcripts into tagged themes in minutes. Merge, rename, or cluster insights to fit your framework.

Concept & Product Testing

From packaging to new features, get voice-based feedback from real users, at scale and speed.

Built for how you work

Built for the way you actually work.

No scheduling required

Participants respond when it suits them. You are not on the call.

Customizable guides

Ask your own questions. Add mockups and control probing. Every session follows the same structure.

Fast, nuanced analysis

The AI does the first pass: themes tagged, quotes pulled, language clustered. You never start from scratch.

Frequent questions

Frequently asked questions.

1. Can I use this for client-facing research?
Yes. Many research agencies and consultants use UserCall for both internal and external projects. You control the guide, tone, analysis, and reporting.
2. Is this just for B2C studies?
No—it works well for B2B too. We support voice-based interviews with prompts designed for even niche audiences. You can also upload your own interviews if using custom panels. For calls with experts you already know, see expert interviews without the expert network bill.
3. Can I customize the AI moderator?
Absolutely. You define the script, logic, tone, and follow-ups. You can even show mockups and stimuli. The AI just delivers it on your behalf—consistently.
4. Is the analysis reliable?
Yes, and you remain in full control. The AI clusters and tags themes, but you can guide it with your learning goals—and edit, merge, and export your final insight framework.
5. Can I run mixed-method projects with UserCall?
Yes. Many teams use UserCall alongside quant studies. We even help automate qual synthesis for open-ended survey responses.
6. Is it compliant and secure?
UserCall is GDPR-compliant, encrypted end-to-end, and includes permissions and anonymization controls for client-facing research.

Keep reading

Built for other teams too.

Other audiences Usercall is built for, and the product pages behind every one.

Talk to the right people. Hear the real why.

Free to start. Set up an interview guide in minutes, or upload the feedback you already have.

Start freeOpen a real report