WHO ITS FOR: 

Market Researchers

Run Qualitative Research at Scale—Without Sacrificing Depth

Tired of chasing participants, transcribing interviews, and spending days on thematic analysis? UserCall helps market researchers automate interviews and surface structured insights faster—without losing the nuance that matters. With AI-moderated voice interviews and automated qual analysis, you can go from raw feedback to clear patterns in hours, not weeks.

✅ Trusted by research agencies, consultancies, and in-house teams.

Try It Now Free

The Old Way Slows You Down (and Costs You Billable Hours)

Traditional research workflows are filled with friction:

  • Scheduling participants and moderators slows timelines
  • Manual transcription and coding eats up analyst hours
  • Reports take weeks to turn around
  • Clients want deeper insights—faster
  • Scaling qual for mixed-method studies is still a bottleneck

UserCall removes the busywork so you can focus on delivering sharp insights, not managing logistics.

Features Image

Let AI Run the Interviews For You

Skip the calendar wrangling. With our AI-moderated interview flows, participants speak naturally—on their own time—and your guide gets followed every time.

- Create a flexible, voice-based interview guide
- The AI asks your questions and probes when needed
- Share a single link—no scheduling required
- Collect dozens of responses in just a day or two

It’s structured like a real interview. Just... without needing you to be there.

From Raw Voice to Real Insight—Automatically

Once responses are in, our AI turns every voice file into a clean, searchable, structured summary.

- Auto-transcribes with >95% accuracy
- Tags and clusters themes across interviews
- Highlights key quotes, pain points, and emotions
- Lets you search by keyword, topic, or theme
- Generates insight summaries and shareable reports

Instead of a pile of recordings, you get an organized, actionable synthesis—without touching a spreadsheet.

Features Image

AI That Supports Your Research Process—Not Replaces It

UserCall helps market research teams run more efficient, scalable qualitative work—whether for standalone qual studies or as part of hybrid/mixed-method projects. AI handles the repetitive steps; your team delivers the strategy.

📊 Brand & Comms Testing

Test messaging, positioning, or ad concepts with async voice interviews—and surface real language used by consumers.

🧍 Segment Exploration

Understand emerging personas, segments, or use cases without running dozens of live interviews.

⏱️ Rapid Response Research

Client needs feedback by Monday? Run 20 async interviews over the weekend—no team burnout.

🔁 Tracker Wave Enhancement

Add fast-turn qual to your quant tracker—capture evolving sentiment, language, and unmet needs each wave.

🤖 AI-Assisted Coding & Qualitative Analysis

Turn transcripts into tagged themes in minutes. Merge, rename, or cluster insights to fit your framework.

📦 Concept & Product Testing

From packaging to new features, get voice-based feedback from real users—at scale and speed.

What Market Researchers Are Saying

“We ran 30 interviews in 3 days and had the report done by day five. This used to take us two weeks.”— Director, Global Research Consultancy

“The AI analysis is surprisingly solid. We still review it manually, but it cuts our time in multiples.”— Senior Analyst, Brand Insights Team

Built for the Way You Actually Work

Features Image

No scheduling required

Let participants respond when it works for them—without needing you live on a call
Features Image

Customizable guides

Ask your own questions. Add mockups and control probing. Get consistent structure across sessions.
Features Image

Fast nuanced analysis

AI does the first pass—tagging themes, pulling quotes, clustering language—so you don’t start from scratch.

FAQ

1. Can I use this for client-facing research?

keyboard_arrow_down

Yes. Many research agencies and consultants use UserCall for both internal and external projects. You control the guide, tone, analysis, and reporting.

2. Is this just for B2C studies?

keyboard_arrow_down

No—it works well for B2B too. We support voice-based interviews with prompts designed for even niche audiences. You can also upload your own interviews if using custom panels.

3. Can I customize the AI moderator?

keyboard_arrow_down

Absolutely. You define the script, logic, tone, and follow-ups. You can even show mockups and stimuli. The AI just delivers it on your behalf—consistently.

4. Is the analysis reliable?

keyboard_arrow_down

Yes, and you remain in full control. The AI clusters and tags themes, but you can guide it with your learning goals—and edit, merge, and export your final insight framework.

5. Can I run mixed-method projects with UserCall?

keyboard_arrow_down

Yes. Many teams use UserCall alongside quant studies. We even help automate qual synthesis for open-ended survey responses.

6. Is it compliant and secure?

keyboard_arrow_down

UserCall is GDPR-compliant, encrypted end-to-end, and includes permissions and anonymization controls for client-facing research.

Ready to revolutionize your qualitative research?

Join leading researchers and insights teams already using UserCall to analyze qualitative data 10x faster with greater depth and accuracy.
👉 TRY IT NOW FREE

Should you be using an AI qualitative research tool?

Do you collect or analyze qualitative research data?

Are you looking to improve your research process?

Do you want to get to actionable insights faster?

You can collect & analyze qualitative data 10x faster w/ an AI research tool

Start for free today, add your research, and get deeper & faster insights

TRY IT NOW FREE