Templates · NPS comments
NPS Comment Analysis Template (free)
Structure your NPS open-ended responses into clear themes and actionable insights so you know exactly what to fix, improve, or double down on.
What is in it
Template components
The template
The full template, ready to copy
Representative quote: "Once we got everything connected, the team started using it daily and it's honestly saved our CS leads a ton of time. The only rough part was setup — figuring out the first workflow took longer than it should have."
Recommended action: Simplify initial configuration with guided setup, best-practice defaults, and clearer onboarding checklists.
Representative quote: "We're not churning yet, but we're comparing you pretty closely to a competitor that has deeper Salesforce integration out of the box. Right now it feels like we'd have to patch too much ourselves."
Recommended action: Prioritize the highest-frequency missing capabilities and create a clear roadmap message for at-risk accounts.
Representative quote: "The product does what we need and I can point to faster response times since we rolled it out, so that's a win. But onboarding was messy — too many steps, too many settings, not enough guidance."
Recommended action: Arm CS and marketing with ROI proof points, benchmarks, and customer-facing value reviews.
Representative quote: "Honestly the biggest issue is I can't justify the price yet. For a smaller team like ours, the value might be there later, but right now it feels ahead of what we're ready to spend."
Recommended action: Review packaging and pricing for lighter-use teams, and test clearer messaging on who the current plans are best for.
Representative quote: "Support was actually great. We hit a weird issue with imports and someone got back to us in like 20 minutes with a workaround and then followed up the next day."
Recommended action: Preserve response-time strengths, document high-impact support moments, and feed recurring support issues back into onboarding and product improvements.
How to use
How to use it
- Export your NPS comments
Pull all open-ended responses from your NPS survey tool (Delighted, Typeform, SurveyMonkey, etc.) into a spreadsheet alongside each respondent's numerical score. - Read through and tag each comment
Assign one or two theme tags to every comment — for example "onboarding," "pricing," or "support" — so you can group them in the next step. - Fill in the Theme Grouping and Sentiment sections
Tally how many comments share each tag, decide whether the overall sentiment is positive or negative, and rate the business impact so you can prioritize. - Define one action per high-impact theme
Write a single, specific next step for every theme rated impact 3 or 2, name the owner, and add it directly to your team's backlog or sprint.
Filled in
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Or skip it
Why teams skip the template
Usercall reads the NPS comments for you and drafts the themes, quotes and recommendations. See how qualitative analysis works.
- Tagging hundreds of comments by hand takes hours
Manually reading and categorizing every open-ended NPS response is tedious, and themes you're already primed to see tend to get over-counted while subtle patterns get missed entirely. - Theme naming is inconsistent across team members
When two people tag the same batch of responses, they rarely use the same labels — making it impossible to reliably compare NPS feedback across months or between segments. - The template becomes stale the moment new responses come in
NPS comments arrive continuously, so a spreadsheet analyzed once a quarter gives you a snapshot that's already weeks out of date by the time you act on it.
Keep reading
More templates.
Other free templates, and the product pages that fill them in for you.
In this collection
NPS Survey Analysis Template
NPS survey responses
Customer Feedback Analysis Template
Customer feedback
User Interview Analysis Template
User interview transcripts
NPS Analysis Template
NPS comments
Usability Testing Template
Usability test observations and session notes
Interview Guide Template
User interview questions and discussion guides
How Usercall does this
Qualitative analysis
Transcripts and open-ends, coded with their quotes
Research triggers
Interview people at the moment something happens
Voice of customer analysis
Every feedback source in one analysis
Sample interviews and reports
Hear an AI-moderated interview and open a real report
Free question generators
Interview guides and NPS, CSAT, CX and employee surveys
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Analyze your NPS comments automatically — no template needed
Free to start. Upload transcripts, notes or survey responses and get themes with the quotes attached.
