In the moment
Weeks later, people recall. Right after, they explain.
Reach · Research triggers
Understand why users drop off—in hours, not weeks
Product analytics shows what users do. A research trigger asks why. When a key event fires, Usercall invites that user to a short AI-moderated conversation, grounded in what they just did.
2 to 5 minute interviewsWorks from events you already trackEvery interview is a real person
In the moment
Ask while it’s still fresh. Keep the context attached.
Most research happens weeks after the event, from memory. A trigger opens the conversation right after it happens, so you hear the why while the details, emotion and intent are still there. Each response keeps the user, the event and the path around it.
Product eventIn-product invite2 to 5 minute interviewThemes with quotes
Context preserved
Every answer comes with who they are and what they just did.
Continuous
A steady stream of interviews from real behavior. No recruiting cycle.
Light touch
Frequency limits, targeting and throttling. Nobody gets asked twice.
Real people
One-to-one voice or text. The AI probes and follows up live.
Those AI-moderated interviews can also pick who is worth a live interview. The trigger already knows what they did, so you screen by behavior, not a survey claim. Invite the few worth an hour to a live call, since they have already talked to you once.
Common triggers
Ten moments worth asking about.
Research triggers work across SaaS, fintech, e-commerce, consumer apps and marketplaces. Any product event can start a conversation. Pick the moment, then read what people said.
Support moments
Talk to customers when they contact support. Hear the product issue behind the ticket.
Running Intercom or Fin? Ask customers why after the chat.
Errors and failed actions
Talk to users when something breaks. Learn what they were trying to do and where it stopped.
Checkout abandonment
Talk to shoppers who leave a cart or checkout. Find the friction that stopped the purchase.
Trial end without an upgrade
Talk to users when a trial ends or a plan changes. Learn what was missing.
What users were trying to do
Talk to users after a search, a failed task or an abandoned flow. Hear the job behind the click.
Feature drop-off
Talk to users who stop using a feature. Learn what they expected and why it didn’t stick.
Activation
Interview people who signed up but never got started. Learn what blocked the first step.
Onboarding drop-off
Talk to users who abandon setup. Find out where they got confused and why they stopped.
Signup
Interview users right after they create an account. Hear what they hope to get done.
Cancellation and churn
Talk to customers the moment they cancel. Hear the real reason while it is still fresh.
How it works
Connect an event. Write a guide. Read the themes.
Most teams set up their first trigger in a few minutes. No new tracking plan.
1
Connect your events
Install the Usercall snippet or send events by webhook. Use the events you already track in PostHog, Mixpanel, Amplitude, Segment or Google Analytics.
2
Create the trigger
Pick the event, choose who to ask, and set the limits. The invite is a small dialog in your product, or your own workflow.
Pick the eventSignup, cancellation, checkout, an error
Choose who to askSegment, plan, first-time or returning
Set the limitsFrequency caps and throttling
Write the guideTwo to five minutes, adaptive probes
3
Get themes with quotes
Every interview is transcribed and coded into themes. Each theme opens to the people who said it and the event that prompted them.
Findings · Qualitative analysis
Every trigger lands in one analysis. Every theme opens to who said it.
Interviews from all your triggers are coded together. Compare what people say at signup with what they say at cancellation. Weak findings are flagged before they reach your roadmap.
Pricing
Plans from $89 a month. No sales call.
Pick a plan by how many interviews and files you run a month. Your first interview or analysis is free.
Frequent questions
Frequently asked questions.
What is a research trigger?
A research trigger automatically invites a user to a short voice or text based interview when a specific product event occurs, such as signup, cancellation, onboarding drop-off, or checkout abandonment.
How long are the interviews?
Most interviews take 2-5 minutes, but you can configure it to be as long or short as you want. Users simply speak naturally while the AI moderator asks follow-up questions.
How do users receive the interview invite?
Users can be invited through in-product intercepts (small dialog window on bottom or top of your website) or via your custom workflows with a simple webhook integration. Teams choose the method that fits their product experience.
What events can trigger interviews?
Any product event you track in your product can trigger an interview, including signup or account creation, onboarding drop-off, feature usage, checkout abandonment, subscription cancellation, and support interactions.
Do I need to add new tracking events?
No. Research Triggers can use events from your existing analytics tools such as PostHog, Mixpanel, Amplitude, Segment or Google Analytics.
When should I use research triggers instead of surveys?
Research triggers work best when you want to understand context, motivations, or confusion. Short surveys are useful for ratings or quick feedback, while voice or text interviews with real time probing and follow-ups reveal deeper insights about what users were trying to do.
Will this interrupt the user experience?
Invitations are lightweight and can be configured with frequency limits, user targeting, throttling rules. This ensures users aren't repeatedly prompted and you can precisely target the right people at the right time.
Can research triggers work for B2C, SaaS or e-commerce products?
Yes. Teams use research triggers across many product types, including SaaS and PLG products, fintech apps, e-commerce stores, consumer apps and marketplaces and more. Any product with user events can trigger interviews.
How quickly can we start using research triggers?
Most teams can set up their first trigger in just a few minutes by installing the Usercall snippet and selecting an event to monitor.