Test new flavors, packaging, and claims with real consumers through live AI-moderated interviews — then get evidence-linked themes on what resonates, before you commit to a launch.
Concept testing shows a new product idea — a flavor, package design, claim, or positioning statement — to target consumers and measures their reaction before you commit to production or launch. Usercall runs this as a live, adaptive AI-moderated voice interview instead of a static rating-scale survey, so you learn not just whether someone likes a concept, but why — and what would change their mind.
Unlike a research agency engagement, Usercall doesn't require a sales call to start. You can upload a concept and launch a study the same day, seeing evidence-linked themes on purchase intent and objections within minutes of signing up.
Our AI-powered platform transforms qualitative data analysis with advanced features designed for market researchers, UX, Product managers and business leaders who prioritize their customers and needs.
Concept testing is showing a new product idea — a flavor, package design, claim, or positioning statement — to target consumers and measuring their reaction before committing to production or launch.
Instead of a 1-5 like/dislike score, Usercall runs a live, adaptive AI-moderated voice interview that asks real follow-up questions about why a concept does or doesn’t resonate, capturing the reasoning behind the reaction.
Yes — you can run separate concept-reaction interviews for each variant and compare the evidence-linked themes across them side by side.
No — Usercall is self-serve. You upload your concept and discussion guide, and the AI moderator runs the interviews and analysis without an agency.
No — you can sign up and launch your first concept test the same day, without booking a call.