WHO ITS FOR:
CPG & FMCG Consumer Insights Leaders
Capture Real Consumer Reactions Before Big Brand Decisions Get Locked In
CPG and FMCG teams are constantly making fast decisions about packaging, positioning, claims, innovation, pricing, retail, and creative.
But many of those decisions move faster than traditional research can support.
Surveys can tell you what people prefer. Analytics can show what happened in-market. But they often miss the real language, hesitation, confusion, and emotional reaction behind consumer choices.
UserCall helps CPG and FMCG insights teams run AI-moderated voice interviews with consumers at speed, so teams can hear why people react the way they do before investing in the next product, pack, campaign, or retail push.
Even strong insights teams run into the same limits:
- Research timelines move slower than brand and innovation timelines
- Packaging, claims, and messaging decisions need feedback before full studies are readySurveys reveal preference, but not the reason behind it
- Focus groups and interviews are valuable, but hard to scale quickly
- Teams need real consumer language for internal buy-in and stakeholder alignment
- Early-stage ideas often get locked before enough consumer evidence is heard
- Multi-market or multi-segment feedback becomes expensive and operationally heavy
UserCall gives insights teams a faster way to bring real consumer voice into everyday decisions without waiting weeks for traditional qualitative fieldwork.
Let AI Run the Interviews For You
Skip the calendar wrangling. With our AI-moderated interview flows, participants speak naturally—on their own time—and your guide gets followed every time.
- Create a flexible, voice-based interview guide
- The AI asks your questions and probes when needed
- Share a single link—no scheduling required
- Collect dozens of responses in just a day or two
It’s structured like a real interview. Just... without needing you to be there.
From Raw Voice to Real Insight—Automatically
Once responses are in, our AI turns every voice file into a clean, searchable, structured summary.
- Auto-transcribes with >95% accuracy
- Tags and clusters themes across interviews
- Highlights key quotes, pain points, and emotions
- Lets you search by keyword, topic, or theme
- Generates insight summaries and shareable reports
Instead of a pile of recordings, you get an organized, actionable synthesis—without touching a spreadsheet.
How CPG & FMCG Teams Use UserCall
Capture real consumer reactions to packaging, claims, concepts, and campaigns before brand decisions get locked in.
📦 Packaging & Shelf Reaction Testing
Understand what consumers notice first, what feels premium, confusing, trustworthy, or easy to ignore.
🧠 Concept & Innovation Testing
Explore reactions to early product ideas, new formats, flavors, benefits, or category extensions before committing more budget.
💬 Claims & Message Testing
Hear how consumers interpret claims, which words feel believable, and which benefits actually matter.
🛒 Purchase Driver Research
Understand what triggers consideration, what creates hesitation, and what makes one product feel worth choosing over another.
🌍 Segment & Market Learning
Capture consistent qualitative feedback across segments, regions, or shopper types without coordinating live interviews in every market.
📣 Creative & Campaign Feedback
Test early campaign ideas, taglines, product stories, or ad angles before they reach final production.
What Teams Are Seeing in Practice
“UserCall helped us hear not just which packaging direction consumers preferred, but why. The language gave our team much more confidence before moving forward.”
—Consumer Insights Lead, Beverage Brand
“We used short voice interviews to pressure-test claims before a larger study. It quickly showed which messages felt credible and which ones consumers didn’t really believe.”
—Brand Strategy Manager, Personal Care
Built for the Way You Actually Work
No scheduling required
Customizable guides
