Integrations · Google Analytics 4

Google Analytics 4

Talk to Google Analytics users when data changes

Google Analytics 4 shows the page, the session, and the login. It does not ask why. Usercall's SDK takes in the events you already collect. You use one as a research trigger, and that user gets a short AI-moderated voice interview in context.

The interview uses a Google Analytics 4 event you already collect.

2 to 5 minute interviewsWorks from events you already trackTranscripts and analysis

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How it works

The report moved. Ask the person in it.

You keep the Google Analytics 4 property you already run.

1

Send Google Analytics 4 events in

Usercall's SDK takes them in. Recommended events and the custom events you already collect both count.

2

Create the research trigger

Pick the moment: fewer logins, a stalled tutorial, a feature they left, or a cancel visit. Choose who to ask, and set the limits.

3

Read the transcript and the analysis

The interview is a short AI-moderated voice conversation. The event stays attached to the answer.

Example triggers

Moments worth asking about

Each row is a moment. The note names the Google Analytics 4 event when one already exists.

Drop in usage

user_engagement thins out. Ask what they came to do.

Fewer logins

The login event fires less often. Ask what changed.

Skipped onboarding step

tutorial_begin, with no tutorial_complete. Ask where it stopped.

Feature abandoned

user_engagement on a feature page, then it stops. Ask what they expected.

Downgrade

Use the downgrade event you already collect. Ask what the larger plan was not doing.

Cancel page visit

page_view when page_location is the cancel URL. Ask why.

Failed payment

Use the payment event you already collect. Ask what happened.