Go deeper than post-purchase surveys

Post-purchase surveys tell you what customers clicked.
Usercall helps you hear why they bought, hesitated, returned, or came back.

Run short AI-moderated voice interviews with recent buyers, abandoned cart customers, repeat purchasers, or customers who returned a product.

No scheduling. Just send a link.

Start Free →See 1min sample video
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Learn the “why” behind customer actions

Use Usercall to understand:
- Why customers bought
- What almost stopped them
- Why they abandoned cart
- Why they returned a product
- What made the product feel worth it
- What would make them buy again
- The words they use to describe your brand

Use it after key DTC moments

Post-purchase

Understand why someone bought and what made them trust you.

Abandoned cart

Learn what created hesitation or confusion.

Product return

Hear the real return reasons behind “fit,” “quality,” or “not as expected.”

Repeat purchase

Find out what brings customers back.

How it works

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Create an interview

Choose a goal: post-purchase feedback, abandoned cart survey, product return reasons, or repeat purchase research.

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Share the link

Add it to Shopify flows, email, SMS, support replies, or return follow-ups.

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Get insights

Receive transcripts, themes, quotes, objections, return reasons, and messaging ideas.

Better than another survey response

Surveys are useful for quick answers.

Customer voice interviews are better when you need context, emotion, objections, and real customer language.

Use surveys to measure.
Use Usercall to understand why.

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Built for DTC teams

Best for brands selling considered purchases:

Beauty

Apparel

Home goods

Wellness

Coffee and subscriptions

Pet products

Baby and family

Premium gifts

High-AOV

Shopify products

Start with 5 to 10 interviews

Interview recent customers while the purchase is still fresh. Use what they say to improve ads, product pages, email flows, retention, and product experience.

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FAQ

What is a research trigger?

A research trigger automatically invites a user to a short voice or text based interview when a specific product event occurs, such as signup, cancellation, onboarding drop-off, or checkout abandonment.

How long are the interviews?

Most interviews take 2–5 minutes, but you can configure it to be as long or short as you want. Users simply speak naturally while the AI moderator asks follow-up questions.

How do users receive the interview invite?

Users can be invited through in-product intercepts (small dialog window on bottom or top of your website) or via your custom workflows with a simple webbook integration. Teams choose the method that fits their product experience.

What events can trigger interviews?

Any product event you track in your product can trigger an interview, including:
- signup or account creation
- onboarding drop-off
- feature usage
- checkout abandonment
- subscription cancellation
- support interactions

Do I need to add new tracking events?

No. Research Triggers can use events from your existing analytics tools such as PostHog, Mixpanel, Amplitude, Segment or Google Analytics.

When should I use research triggers instead of surveys?

Research triggers work best when you want to understand context, motivations, or confusion. Short surveys are useful for ratings or quick feedback, while voice or text interviews with real time probing and follow-ups reveal deeper insights about what users were trying to do.

Will this interrupt the user experience?

Invitations are lightweight and can be configured with frequency limits, user targeting, throttling rules. This ensures users aren’t repeatedly prompted and you can precisely target the right people at the right time.

Can research triggers work for B2C, SaaS or e-commerce products?

Yes. Teams use research triggers across many product types, including, SaaS and PLG products, fintech apps, e-commerce stores, consumer apps and marketplaces and more. Any product with user events can trigger interviews.

How quickly can we start using research triggers?

Most teams can set up their first trigger in just a few minutes by installing the Usercall snippet and selecting an event to monitor.

Should you be using an AI qualitative research tool?

Do you collect or analyze qualitative research data?

Are you looking to improve your research process?

Do you want to get to actionable insights faster?

You can collect & analyze qualitative data 10x faster w/ an AI research tool

Start for free today, add your research, and get deeper & faster insights

TRY IT NOW FREE