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Write your interview guide once, in English.
Languages
AI-moderated interviews in 50+ languages
Talk to customers in the language they actually think in. Usercall runs voice interviews in 50+ languages, and every plan includes all of them.
Send one link to everyone. Each person picks their language at the start and just talks. You get the findings in English, so you can compare markets side by side.
How it works
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Share one link with everyone, in every market.
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Each person picks their language and answers out loud, on their phone or laptop.
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You read the findings in English, with each market next to the others.
A multilingual survey people answer out loud
A multilingual survey asks the same questions in several languages. It's great for numbers. But when someone types "too expensive," you can't ask what they meant.
In a voice interview, people explain their answers. The AI asks a natural follow-up based on what they just said, in their own language. So you get the score and the reason behind it.
New to this? Here's what AI-moderated interviews are and how they work.
Survey, interpreter, or AI interview
There are three common ways to research customers in other languages. Here's how they compare.
Typed multilingual surveyHuman moderator with an interpreterAI-moderated interview
Depth
Typed multilingual surveyYou get a checkbox or a short typed answer.
Human moderator with an interpreterYou get a long, rich conversation.
AI-moderated interviewPeople explain their answers in their own words.
Follow-up questions
Typed multilingual surveyOnly the branches you planned ahead.
Human moderator with an interpreterA moderator can dig in, but an interpreter sits in between.
AI-moderated interviewThe AI asks follow-ups based on what each person just said.
Setup per language
Typed multilingual surveyYou translate the survey and check it still means the same thing.
Human moderator with an interpreterYou hire a moderator, and usually an interpreter, for each language.
AI-moderated interviewYou write one guide. People hear it in the language they pick.
Speed
Typed multilingual surveyQuick to send once translated, but you still don't learn why.
Human moderator with an interpreterOne conversation at a time, scheduled across time zones.
AI-moderated interviewMany interviews run at once, and you read them all in English.
Cost per market
Typed multilingual surveyCheap to repeat, but translation adds up.
Human moderator with an interpreterA moderator and an interpreter for every market.
AI-moderated interviewNo one to hire per market. Every plan includes every language.
Popular languages
Here are the languages teams use most. The full list is further down.
Spanish
Find out which claims actually land with shoppers in Spain and Latin America.
Portuguese
Hear how people in Brazil and Portugal talk about the same product, in their own words.
French
Test your messaging in France and Canada before you pay to translate a whole campaign.
German
Learn why German buyers hesitate at checkout, and what would change their mind.
Japanese
Let customers in Japan explain their choices directly, with no interpreter in the middle.
Chinese (Mandarin)
Ask Mandarin speakers what they really took away from your packaging or ad.
Korean
Hear why Korean customers bought, or talk to them one on one instead of running a focus group.
Post-purchase customer interviews · Focus group interviews · Korean
Hindi and other Indian languages
Reach people across India in Hindi, Tamil, Marathi, Kannada and Urdu, plus Indian English.
Arabic
Hear how Arabic speakers describe your product, then compare it with other markets in English.
All languages
- Afrikaans
- Arabic
- Armenian
- Azerbaijani
- Bosnian
- Bulgarian
- Cantonese
- Catalan
- Chinese (Mandarin)
- Croatian
- Czech
- Danish
- Dutch
- English (US, UK, India, Australia, New Zealand)
- Filipino
- Finnish
- French (France and Canada)
- Galician
- German
- Greek
- Hebrew
- Hindi
- Hungarian
- Icelandic
- Indonesian
- Italian
- Japanese
- Kannada
- Kazakh
- Korean
- Latvian
- Lithuanian
- Macedonian
- Malay
- Marathi
- Nepali
- Norwegian
- Persian
- Polish
- Portuguese (Portugal and Brazil)
- Romanian
- Russian
- Serbian
- Slovak
- Slovenian
- Spanish (Spain and Latin America)
- Swahili
- Swedish
- Tamil
- Thai
- Turkish
- Ukrainian
- Urdu
- Vietnamese
- Welsh
Don't see yours? Ask us.
Indian languages: Hindi, Tamil, Marathi, Kannada and Urdu, plus Indian English.
Running several markets at once
You don't need a separate study for each country. Share one link, and everyone answers in their own language. Then you compare markets side by side, all in English.
One research agency ran 90 AI-moderated interviews across 7 markets in a single week, with recruiting included.
It's especially handy when a client adds a new country and you don't have a moderator there. See how it works for research and brand strategy agencies, try the consumer interview sprint, or read about overseas consumer research for Korean brands going abroad.
For a deeper guide, read International market research: run interviews in every market.
Recruiting
We can recruit participants for you, or you can bring your own.
Talking to your own customers? Just send them the link. Need new people? Tell us the country and who you want to hear from, and we'll find them.
Try it in your language
Want to hear what your participants will hear? Run a short test interview in your language, using your own guide. Your first interview is free.
You can also listen to a sample interview (in English) while you're writing your guide.
Frequent questions
Frequently asked questions.
How do participants choose their language?
They pick it at the start, right before the interview begins.
Can one study include people who speak different languages?
Yes. Everyone gets the same link and answers in their own language. All the results land in one place.
Do I need to translate my interview guide?
No. You write it once, and each person hears it in the language they choose.
What language are the findings in?
English, so you can compare every market side by side.
Do you support regional versions?
Yes. English (US, UK, India, Australia, New Zealand), Spanish (Spain and Latin America), Portuguese (Brazil and Portugal), and French (France and Canada).
Is every language included on every plan?
Yes. You never pay extra for a language.
Can you find participants in these countries?
Yes. We can recruit participants for you, or you can bring your own.
Do people know they're talking to an AI?
Yes. We always tell them up front.
What does it cost?
Plans start at $89 a month, every plan includes every language, and your first interview is free. Running several markets? Tell us the countries and how many interviews you need, and we'll help you plan it.
What if my language isn't listed?
Just ask us. We'll tell you what's possible.
How do I translate my survey or interview guide?
You don't have to. Write the guide once, people hear it in their own language, and you read the findings in English.
Can I try a test interview in my language?
Yes. Run a short one before you send the link out, so you hear exactly what participants will hear.
Which Indian languages do you support?
Hindi, Tamil, Marathi, Kannada and Urdu, plus Indian English.