Change Readiness & Diagnostic Research
Explore how employees understand an upcoming change, where concerns are emerging, and which assumptions need to be addressed before implementation. See how organizational diagnostic interviews work.
Who it's for
Change Management & Employee Experience Consultancies
Hear What Employees Really Think Before, During, and After Change
Change programs succeed or fail based on how people actually experience them.
But understanding what employees think, where they are confused, what they resist, and what they need often means weeks of interviews, focus groups, surveys, and manual analysis.
Surveys can measure sentiment and track engagement. But they often miss the stories, concerns, tradeoffs, and underlying reasons that explain why employees respond the way they do.
UserCall helps change management and employee experience consultancies run AI-moderated voice interviews at scale, giving project teams deeper qualitative evidence without coordinating every conversation manually.
If your engagement is specifically about AI readiness or AI-driven transformation rather than general organizational change, see AI Transformation & Org Change and our guide to stakeholder interview overflow on sold AI readiness audits.
Usercall at a glance
Usercall is a self-serve AI-moderated interview platform. An AI moderator runs one-to-one voice interviews with real people, and every theme links back to the quotes behind it.
Real people, AI moderator.
Every participant is a real person. Only the interviewer is AI.
We can recruit participants for you, or you can bring your own. Recruiting reaches 95M+ people across our panel partners in 151 countries.
50+ languages.
Every plan includes every language.
Price.
Self-serve from $89 a month. Your first interview is free. No sales call.
Concept tests.
15-30+ interviews, back in 48 to 72 hours.
The problem
What gets in the way
Consultancies working on organizational change face a recurring research challenge:
- Stakeholder and employee interviews are valuable, but slow to schedule and conduct
- Surveys identify patterns, but rarely explain what is driving them
- Senior consultants spend significant time moderating repetitive discovery interviews
- Large transformation programs need input across functions, levels, locations, and employee groups
- Client teams need real employee language to build alignment and make findings credible
- Qualitative data becomes difficult to synthesize consistently as interview volume grows
UserCall makes it easier to bring employee voice into change programs continuously, from early diagnosis through implementation and post-change learning.
AI interviews
Let the AI run the interviews.
Participants speak on their own time. The AI follows your guide, asks your questions and probes when an answer needs it.
- Write a flexible, voice-based interview guide
- The AI asks your questions and probes when an answer needs it
- Share one link. No scheduling.
- Collect dozens of responses in a day or two
Qualitative analysis
From raw voice to real insight.
Once responses are in, every recording becomes a searchable, structured summary with the quotes attached.
- Transcribes every interview
- Tags and clusters themes across interviews
- Highlights key quotes, pain points and emotions
- Search by keyword, topic or theme
- Insight summaries and shareable reports
Use cases
How Change & Employee Experience Consultancies Use UserCall
Capture deeper employee and stakeholder perspectives across transformation, culture, engagement, and organizational change projects.
Employee Listening & Engagement
Go beyond engagement scores and survey comments to understand the experiences, frustrations, motivations, and underlying drivers behind employee sentiment.
Culture & Organizational Research
Explore how culture is actually experienced across roles, teams, and locations, including gaps between stated values and everyday behavior.
Transformation Journey Research
Check in with employees throughout a transformation to understand what is landing, what is creating friction, and where additional communication or support is needed.
Leadership & Manager Feedback
Understand how employees experience leadership communication, manager effectiveness, decision-making, and support during periods of change.
Post-Change Learning
Understand what actually changed in employees’ day-to-day experience, what worked, and what should be improved before the next phase or transformation.
Built for how you work
Built for the way you actually work.
No scheduling required
Participants respond when it suits them. You are not on the call.
Customizable guides
Ask your own questions. Add mockups and control probing. Every session follows the same structure.
Fast, nuanced analysis
The AI does the first pass: themes tagged, quotes pulled, language clustered. You never start from scratch.
Frequent questions
Frequently asked questions.
Is UserCall a replacement for employee engagement surveys?
Not usually. Surveys are useful for measuring patterns across large populations. UserCall adds qualitative depth by helping teams understand why employees responded the way they did, what experiences are behind the scores, and what may need to change.
Can we use UserCall for organizational change projects?
Yes. Interviews can be used before, during, and after a change program to explore readiness, concerns, communication, adoption barriers, employee experience, and the impact of the change over time.
Can we interview employees across different roles or locations?
Yes. You can run the same core interview across functions, seniority levels, business units, locations, or other employee groups, then compare themes and perspectives across segments.
How is this different from sending open-ended survey questions?
Instead of collecting a single written response, the AI moderator can ask follow-up questions, clarify unclear answers, and explore important points in more depth. This produces richer qualitative data closer to a real interview.
What do consultants get from the interviews?
You get recordings, transcripts, summaries, themes, quotes, and source-traceable findings that can support diagnosis, client workshops, presentations, recommendations, and change planning.
Can we use our own interview guide or consulting framework?
Yes. You can build interviews around your existing research questions, diagnostic framework, change model, or client-specific interview guide while allowing the AI moderator to probe relevant responses in real time.
Keep reading
Built for other teams too.
Other audiences Usercall is built for, and the product pages behind every one.
In this collection
How Usercall does this
Qualitative analysis
Transcripts and open-ends, coded with their quotes
Research triggers
Interview people at the moment something happens
Voice of customer analysis
Every feedback source in one analysis
Sample interviews and reports
Hear an AI-moderated interview and open a real report
Free question generators
Interview guides and NPS, CSAT, CX and employee surveys
Related pages
Talk to the right people. Hear the real why.
Free to start. Set up an interview guide in minutes, or upload the feedback you already have.