Frequently Asked Questions
Is this replacing moderated IDIs?
No. Live moderated interviews are still better when the topic is highly sensitive, exploratory, or strategically complex. The In-Depth Interview Sprint is for moments when an agency needs focused consumer evidence quickly around a defined client question, concept, message, or decision.
Who is this sprint for?
This is built for research, strategy, UX, brand, and insights agencies that need additional consumer voices, quotes, clips, or directional evidence on a tight client timeline without spinning up a full qualitative research workstream.
What kinds of projects are a good fit?
The sprint works best for fast concept checks, message testing, proposition feedback, survey follow-ups, early product or service reactions, and quick exploration around a live client decision. It is strongest when the question is specific and decision-oriented.
How many interviews are included?
A typical sprint includes 5–8 short voice interviews. That is enough to surface directional patterns, objections, language, and useful evidence clips, but it should not be treated as statistically representative research.
How fast can the sprint run?
Most sprints are designed for a 48–72 hour turnaround, depending on the target audience, screener complexity, number of interviews, and whether participants come from your audience, your panel partner, or our recruiting support.
Can you recruit participants?
Yes, depending on the audience. Broad consumer audiences are usually feasible. For niche B2B, expert, or hard-to-reach groups, we may recommend using your client list, existing panel partner, or starting with a smaller feasibility check.
What do we get back?
You can receive transcripts, summaries, evidence-linked themes, tagged quotes, and selected voice clips. These outputs are designed to help your agency team synthesize faster and add real customer language to client deliverables.
Can agencies use this behind the scenes?
Yes. Your agency keeps control of the client relationship, research framing, interpretation, and final deliverable. UserCall can operate as a behind-the-scenes interview and evidence layer for fast-moving projects.
Is this statistically representative?
No. This is qualitative evidence, not a quant survey. The value is in hearing reasoning, emotion, objections, and customer language in participants’ own words. Use it to sharpen judgment and support decisions, not to claim market prevalence.
What makes a sprint question too vague?
Questions like “understand the customer” or “get general feedback” are usually too broad. Better questions are specific, such as “Why are people hesitating after seeing this concept?”, “Which message feels most credible?”, or “What objections would stop someone from buying?”
