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Bring the decision question
Tell us what you need to decide and who you need to hear from. We turn it into a short interview guide.
Offer · Consumer interview sprint
Consumer Interviews When the Project Needs Evidence Fast
Focused interview sprints for brand, insights and agency teams that need more consumer evidence on a tight timeline. You bring the decision question. We turn it into a short voice interview, collect the responses and return themes with quotes, transcripts and clips.
48 to 72 hour turnaroundReal people in one-to-one voice interviewsEvery theme opens to who said it
Usercall at a glance
Usercall is a self-serve AI-moderated interview platform. An AI moderator runs one-to-one voice interviews with real people, and every theme links back to the quotes behind it.
Real people, AI moderator.
Every participant is a real person. Only the interviewer is AI.
We can recruit participants for you, or you can bring your own. Recruiting reaches 95M+ people across our panel partners in 151 countries.
50+ languages.
Every plan includes every language.
Price.
Self-serve from $89 a month. Your first interview is free. No sales call.
Concept tests.
15-30+ interviews, back in 48 to 72 hours.
What you get back
See what your team gets back.
A slice of sprint output: participant voice, tagged moments, emerging patterns and the language people use. It does not replace your research judgment. It gives the team more grounded evidence when the timeline is tight.
Good fit
Best when the question is specific.
The sprint works for fast concept checks, message testing, proposition feedback, survey follow-ups and quick exploration around a live decision. Vague briefs get vague answers.
Concept checks
Which concept lands, and why.
Message testing
Which message feels most credible.
Proposition feedback
What people take away, and what they question.
Survey follow-ups
The reasoning behind numbers you already have.
Early reactions
First response to a product or service idea.
Objections
What would stop someone from buying.
How it works
Bring the question. We run the interviews.
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We run the interviews
Participants talk to an AI moderator in a one-to-one voice interview, in any of 50+ languages. Recruiting from your list, your panel or ours.
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Read the findings
Themes with supporting quotes, transcripts and selected voice clips. Every finding traces back to the person who said it.
In practice
Campaign concept testing at agency scale.
A research agency used Usercall for campaign concept testing: 90 AI-moderated interviews across 7 markets in one week, recruiting included. Real participants, source-linked themes, and the agency owned the guide and codebook.
A typical self-serve sprint runs closer to 15-30+ interviews. This is what larger, multi-market concept work can look like on a short fuse.
Read the case studyFrequent questions
Frequently asked questions.
Is this replacing moderated IDIs?
No. Live moderated interviews are still better when the topic is highly sensitive, exploratory or strategically complex. The sprint is for moments when a team needs focused consumer evidence quickly around a defined project question, concept, message or decision.
Who is this sprint for?
Brand, marketing, insights, research, UX and strategy teams, in-house or agency-side, that need additional consumer voices, quotes, clips or directional evidence on a tight timeline without spinning up a full qualitative research workstream.
What kinds of projects are a good fit?
Fast concept checks, message testing, proposition feedback, survey follow-ups, early product or service reactions, and quick exploration around a live business decision. It is strongest when the question is specific and decision-oriented. For a larger example, see how an agency ran campaign concept testing with 90 AI-moderated interviews across 7 markets in one week.
How many interviews are included?
A typical sprint includes 15-30+ short voice interviews across as many as 5 different languages or countries. That is enough to surface directional patterns, objections, language and useful evidence clips. It is not a replacement for 90-minute in-depth human interviews or ethnographic methods.
How fast can the sprint run?
Most sprints are designed for a 48 to 72 hour turnaround, depending on the target audience, screener complexity, number of interviews, and whether participants come from your audience, your panel partner or our recruiting support.
Can you recruit participants?
Yes, depending on the audience. Broad consumer audiences are usually feasible. For niche B2B, expert or hard-to-reach groups, we may recommend your own contact list, an existing panel partner, or a smaller feasibility check first.
What do we get back?
Transcripts, summaries, evidence-linked themes, tagged quotes and selected voice clips. They are designed to help your team synthesize faster and add real customer language to stakeholder or client deliverables.
Can this run behind the scenes for client or stakeholder work?
Yes. Agencies keep full control of the client relationship, research framing, interpretation and final deliverable. Usercall operates as a behind-the-scenes interview and evidence layer. In-house teams can use it the same way to move fast without a full external research process.
Is this statistically representative?
No. This is qualitative evidence, not a quant survey. The value is in hearing reasoning, emotion, objections and customer language in participants’ own words. Use it to sharpen judgment and support decisions, not to claim market prevalence.
What makes a sprint question too vague?
Questions like “understand the customer” or “get general feedback” are usually too broad. Better questions are specific: “Why are people hesitating after seeing this concept?”, “Which message feels most credible?”, or “What objections would stop someone from buying?”