About Usercall
Usercall is an AI-moderated qualitative research platform—voice interviews combined with automated, evidence-backed thematic analysis. We built it for teams who need research-grade insight without a dedicated research function or a six-week timeline.
How we work
Structured coding, not surface summaries.
Every interview goes through the same systematic coding process — themes tagged to specific excerpts, not paraphrased into a paragraph. You can trace any conclusion back to exactly where it came from and adjust the coding if you disagree with it.
Adaptive interviews, not scripts.
The AI decides in the moment whether an answer needs a follow-up, and how many — the way a skilled interviewer would, not a fixed branching survey with a preset question count.
Self-serve, from day one.
No sales call to start, no minimum commitment. You should be able to test whether this works for your research before anyone asks you to get on a call.
How we started
Usercall started from a problem founder Junu Yang kept running into after 15+ years in product, design and user research across tech startups and global design/innovation firms like IDEO. Teams needed real in-depth user insights but rarely had the time, budget, or dedicated researchers to get it. We built Usercall to close that gap by combining AI-moderated interviews with the kind of rigorous, evidence-backed analysis that used to require a research team.