Real examples of customer feedback related to churn grouped into patterns to help you understand why users cancel and what drives them to competitors.
"We never really got set up properly — the onboarding call was fine but after that nobody followed up and half our team still doesn't know how to use the pipeline view. We kind of just... stopped logging in."
"Honestly the first two weeks were overwhelming. There were like six different ways to do the same thing and no one told us which one we were supposed to use. By the time we figured it out we'd already decided to go back to our old tool."
"The Salesforce sync kept breaking — contacts would update on our end and just not push through, or they'd push through twice. We raised it with support three times and kept getting told it was a known issue. That's basically the whole reason we signed up."
"The reporting was the thing we bought it for and it just couldn't handle our custom fields. Every time we tried to filter by account type it either crashed or gave us wrong numbers. We couldn't show those reports to leadership so what's the point."
"At renewal it was $18k and we sat down and tried to list what we were actually getting for that versus what we were using and it just didn't add up. We're not a big team, we don't need half the seats, and there was no way to downgrade without basically starting over on a different plan."
"The price went up at renewal and nobody reached out beforehand. We only found out when the invoice came through. For that price we expected at least a check-in call — a competitor came in $400 cheaper a month and we didn't have a strong enough reason to stay."
"Every time we submitted a ticket we'd get a reply two days later asking for information we'd already included in the original message. It felt like nobody actually read what we wrote. When you're blocked on something critical that's really frustrating."
"We had a pretty specific question about setting up automations with our HubSpot workflows and the support rep just sent us a link to a general help article that didn't answer it. We asked a follow-up and then just never heard back. We figured it out ourselves eventually but that was the moment we started looking at alternatives."
"We moved to Linear for project tracking and at that point most of the stuff we were using your tool for just lived there instead. It wasn't a bad experience, it just became redundant for us and we couldn't justify two subscriptions doing similar things."
"A few people on our team had used Notion at previous jobs and kept pushing for it. Once we tried it for 30 days the overlap was too obvious — we were basically paying for two workspaces. It was more of an internal decision than anything wrong with your product."