Top Customer Experience Tools for 2024

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    Customer Experience Tools for 2024

    Exceptional customer experience (CX) is a critical differentiator that can make or break a brand in your competitive landscape. Understanding your customers' emotions and identifying touchpoints along their journey is crucial for fostering loyalty and satisfaction. This is where Customer Experience Tools come into play, providing businesses with the insights and capabilities needed to optimize every aspect of the customer journey. Let's explore the best tools available in 2024 to help your business thrive.

    What are Customer Experience Tools?

    Customer Experience Tools are software solutions designed to help businesses monitor, analyze, and improve their interactions with customers across various touchpoints. These tools leverage data and analytics to uncover valuable insights, enabling proactive steps to address issues and enhance the overall customer experience.

    How to Choose the Best Customer Experience Tools?

    When selecting the right Customer Experience Tools for your business, consider the following factors:

    Types of Customer Experience Tools

    To simplify your search and understanding of customer experience tools, just understand these four categories that most tools fall into.

    1. Web Tracking and Analytics Tools

    These tools are essential for understanding how users interact with your website. By analyzing user behavior, businesses can identify key areas for improvement and enhance the on-site experience. Tools like Google Analytics and Mixpanel provide insights into user paths, conversion rates, and engagement metrics, allowing for data-driven optimizations.

    2. Product Experience Insights Tools

    Product Experience (PX) tools help businesses gain a deeper understanding of how customers use their products. These tools collect data on user behavior within the product, providing valuable feedback that can inform development and improve user satisfaction. Solutions like Hotjar and Productboard enable teams to visualize user interactions, gather feedback, and prioritize feature development based on actual user needs.

    3. Customer Onboarding Tools

    Effective onboarding is crucial for new user activation and retention. Onboarding tools guide users through the initial stages of using a product, ensuring they quickly realize its value. Tools such as Userpilot and Appcues offer personalized onboarding experiences, interactive walkthroughs, and behavior tracking to help users get the most out of a product from the start.

    4. Customer Service and Support Tools

    Exceptional customer service is a cornerstone of a great customer experience. Support tools facilitate efficient issue resolution and proactive customer engagement. Platforms like Intercom and Zendesk centralize customer interactions across various channels, enabling businesses to provide consistent and timely support. These tools often include features such as live chat, ticketing systems, and knowledge bases to empower customers and support teams alike.

    1. Web Tracking and Analytics Tools

    Analyzing user behavior on your website is the first step towards optimizing the customer experience. These tools help you understand user behavior and improve on-site experiences.

    Google Analytics

    Google Analytics Customer Experience Tool Screenshot

    Example use-case: During a website overhaul for an e-commerce client, Google Analytics can identify a high drop-off rate on the checkout page. By optimizing this step, you can increase conversion rates upwards to 15%.


    Mixpanel Customer Experience Tool Screenshot

    Example use-case: Using Mixpanel, you can pinpoint where users drop off in a mobile app onboarding process, allowing you to redesign and significantly improve user retention.

    Google Optimize

    Google Optimize Customer Experience Tool Screenshot

    Example use-case: Integrating Google Optimize with Hotjar, you can see not only which changes worked but why they worked, thanks to qualitative data from session recordings.


    Outfunnel Customer Experience Tool Screenshot

    Example use-case: Using Outfunnel to track web behavior, you can tailor email campaigns that directly addressed user interests, resulting in up to 25% increase in email engagement.

    2. Product Experience Insights Tools

    Product experience (PX) data helps product teams understand how users feel about your product and make informed decisions about optimizing the user and customer experience.


    Hotjar customer experience tool screenshot

    Example use-case: You can use Hotjar to monitor where users scroll, click and move their mouse to improve user experience. Combining individual user behavior monitoring with analytics and feedback can help you find ways to retain and convert users effectively.


    Product Board Customer Experience Tool Screenshot

    Example use-case: By centralizing feedback with Productboard, you can prioritize features that directly addressed customer pain points, leading to higher user satisfaction.


    Maze Customer Experience Tool Screenshot

    Example use-case: Using Maze for concept testing can help you validate new product features with real user feedback before full development, saving time and resources.

    3. Customer Onboarding Tools

    Onboarding is the customer’s first step into a real product experience. The way you handle it affects your customer relationships and retention rates.


    Userpilot Customer Experience Tool Screenshot

    Example use-case: Implementing Userpilot for onboarding, you can reduce the time to first value and activation for new users—which can directly lead to higher retention and revenue.


    Appcues Customer Experience Tool Screenshot

    Example use-case: Using Appcues, you can increase feature adoption by upwards of 30% by targeting users who had not yet engaged with new functionalities.


    Whatfix Customer Experience Tool Screenshot

    Example use-case: Deploying Whatfix for a complex enterprise software, you might be able to see upward to 50% reduction in support tickets related to onboarding.

    Walnut Customer Experience Tool Screenshot

    Example use-case: Walnut lets you create detailed product demos, reducing the sales cycle by upwards of 20% as prospects could better understand the product's value.


    Scribe Customer Experience Tool Screenshot

    Example use-case: Using Scribe, you can creat comprehensive onboarding guides that significantly reduced the time spent on customer support.

    4. Customer Service and Support Tools

    Even frictionless products require great customer service. Your customers should be able to get assistance whenever they need it—whether through a self-service solution, live support, or both.


    Intercom Customer Experience Tool Screenshot

    Example use-case: Intercom lets you provide customer support across different time zones, keeping response times low and customer satisfaction high.


    Document360 Customer Experience Tool Screenshot

    Example use-case: Implementing Document360 can help you reduce the number of support tickets by upwards of 30%, as customers found answers in the knowledge base.


    Freshdesk Customer Experience Tool Screenshot

    Example use-case: Using Freshdesk, you can automate ticket assignment, reducing response times and improving customer satisfaction.


    Working with tickets – Zendesk help

    Example use-case: Implementing Zendesk can let you create a seamless customer experience across email, chat, and social media, increasing overall satisfaction.


    HubSpot Customer Experience Tool Screenshot

    Example use-case: Using HubSpot’s Service Hub, you can improve your ticket resolution time by upwards of 35%, leading to happier customers and a more efficient support team.

    Deployment of Customer Experience Tools

    Today, SaaS (Software as a Service) can be leveraged to maximize business value for organizations of all sizes. These tools are available as mobile apps, web, and desktop applications. The cloud has revolutionized software deployment, making it faster, more cost-effective, and easier to manage. Vendors offer solutions hosted on their servers, ensuring quicker access and efficient issue resolution.

    Some vendors charge a one-time fee, while others offer subscription-based models. It's crucial to choose software capable of integrating with other systems to facilitate information exchange and collaboration.

    How to Choose the Right CX Solution?

    Follow these three steps to select the best CX software for your needs:

    1. Understand Your Business Needs:
      • Identify your business goals, customer base, and sales objectives.
      • Determine your budget and what you need to achieve your objectives.
    2. Evaluate Your Current Situation:
      • Assess your current customer service and its impact on your business.
      • Identify customer touchpoints and evaluate the experience at each point.
      • Set new customer-focused rules and measure their effectiveness.
    3. Review Software Features:
      • Ensure the solution offers better visibility of customers and enhances engagement.
      • Look for features that enable team collaboration and provide an omnichannel experience.
      • Choose solutions that maintain consistent standards and automate sales and marketing activities.
      • Evaluate the ease of deployment and cost-effectiveness.

    CX Touchpoints: Why is This Important?

    To transform your CX and achieve greater customer loyalty, you must use the right tools. Meeting CX objectives requires proactivity and alignment with business goals. Poor tool choices can lead to failed investments and higher operational costs.

    Key Functions of Customer Experience Tools

    Conclusion: Elevating Your Customer Experience with the Right Tools

    You probably agree by now that delivering an exceptional customer experience is more critical than ever. The tools you choose to manage and enhance your customer interactions play a pivotal role in achieving this goal. By leveraging a comprehensive suite of Customer Experience Tools, businesses can gain invaluable insights, optimize processes, and foster deeper connections with their customers.

    Web Tracking and Analytics Tools enable businesses to understand and refine user behavior on their websites, ensuring that potential customers have a smooth and engaging online experience from their very first visit.

    Product Experience Insights Tools offer a detailed view of how customers interact with your product, providing the data needed to make informed decisions that enhance user satisfaction and retention.

    Customer Onboarding Tools ensure that new users quickly find value in your product, reducing churn and building a solid foundation for long-term customer relationships through personalized and efficient onboarding experiences.

    Customer Service and Support Tools are essential for maintaining high levels of customer satisfaction and loyalty. By providing timely and effective support, businesses can resolve issues promptly and keep their customers happy.

    Choosing the right combination of these tools requires a clear understanding of your business goals, customer needs, and the specific challenges you face. It’s also crucial to ensure these tools integrate seamlessly with your existing systems to provide a unified view of the customer journey.

    Junu Yang
    Founder/designer/researcher @ Usercall