Feature request examples (real user feedback)

Real examples of feature requests grouped into patterns to help you understand what users need most and where your product has the biggest gaps.

CRM & Integration Sync Issues

"Our Salesforce sync broke again after the last update and now deals are duplicating — we really need a way to control which fields get mapped before it pushes data over. This has cost us hours to clean up."
"Would love a proper HubSpot two-way sync. Right now contacts only flow one direction and if someone updates a field in HubSpot it just gets overwritten. We're basically doing manual exports every week to compensate."

Reporting & Custom Dashboards

"The built-in reports are fine but I can't filter by custom date ranges on the team activity view. I have to export to Excel every single Monday just to show my manager what the team did last week. A custom dashboard would save me so much time."
"We need to be able to share a live dashboard link with clients without giving them full account access. Every other tool we use can do this — it feels like a pretty basic thing to be missing honestly."

Bulk Actions & Workflow Automation

"Please add bulk status updates. I have to click into each record one by one to move things from 'In Review' to 'Approved' — if I have 40 items it takes like 20 minutes of clicking. Would be a huge time saver for our ops team."
"It'd be really useful if we could set up automated reminders when a task has been sitting in the same stage for more than X days. Right now things just fall through the cracks and nobody notices until the client complains."

User Permissions & Role Management

"We need more granular permissions — right now it's basically just admin or not admin. I want to give certain team members access to billing reports but not let them touch any of the account settings. The current setup doesn't work for a team our size."
"Can you add a 'read only' role? We have contractors who need to see project data but we don't want them editing anything. Right now we either give them full access or nothing, and that's a real security concern for us."

Mobile App Functionality

"The mobile app still can't create new records, only view them. I'm out at client sites all day and I have to wait until I'm back at my desk to log anything. Feels like half the app is just missing compared to the desktop version."
"Push notifications on mobile are really unreliable — I'll get a notification 3 hours after something happened or sometimes not at all. We rely on these for approvals and it's causing delays. Has been this way for months."

What these feature requests reveal

  • Integration pain is a retention risk
    When users report broken syncs or missing two-way data flows, they're often already building workarounds — and evaluating competitors who don't require them.
  • Missing bulk actions signal scale friction
    Requests for bulk operations almost always come from users whose usage has outgrown the product's original design, meaning these are your most active — and most at-risk — power users.
  • Permission gaps block team expansion
    When admins can't set granular roles, they stop adding new users to the tool entirely, which directly caps your seat expansion revenue.

How to use these examples

  1. Group raw feature requests by the underlying job-to-be-done rather than the specific feature asked for — users asking for 'bulk actions,' 'keyboard shortcuts,' and 'CSV imports' may all be describing the same workflow bottleneck.
  2. Tag each request with the user's plan tier and company size before prioritizing — a feature requested by 10 enterprise users may outweigh one requested by 50 free tier users in terms of revenue impact.
  3. Look for requests that have been submitted more than once by the same user over several months — repeated asks signal that the pain is severe enough that they haven't found a workaround, making these your highest-priority items.

Decisions you can make

  • Prioritize native Salesforce and HubSpot two-way sync on the Q3 roadmap based on frequency and churn correlation of integration complaints.
  • Add a 'read only' viewer role to the permissions system to unblock enterprise deals where security review is stalling contract signatures.
  • Invest in mobile record creation as a distinct sprint to address field sales users who are currently logging data late or not at all.
  • Build a shareable live dashboard link feature to remove the biggest reported blocker for users trying to include clients in their workflow.
  • Scope a bulk actions update for the core list views to reduce time-on-task for ops-heavy accounts showing high support ticket volume around repetitive clicking.

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