Top 10 User Survey Tools to Improve Your Product & UX

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    top 10 user survey tools to improve your product

    As a UX researcher, designer, product manager, or marketing lead—you already know conducting a successful user survey will get you the insights you need to improve your UX, conversions, customer satisfaction and product growth.

    There’s just one catch: surveys, like any other form of UX research, can significantly strain resources and require proper planning and setup. You have to make sure you are asking the right questions, target the right users at the right time and be able to gather and analyze the data effectively and efficiently.

    There must be an easier way. (Of course, we all know what that solution is—it’s why you clicked on this guide.)

    Choosing the right UX survey tool can more than half the time and effort needed to ask, analyze, and action insights from your UX and user survey.

    Here, we’ll cover everything you need to know to find and pick the best UX survey tool for your research.

    Why do you need a UX survey tool?

    TL;DR: you need a UX survey tool because manually orchestrating and analyzing your UX surveys is a huge drain on resources. Not to mention, properly collecting and dealing with vast amounts of data yourself can easily lead to mistakes or cognitive biases that impact the effectiveness of your research.

    UX survey tools can make your job easier. By helping you cut down the time and effort spent on setting up, conducting surveys, and processing data, UX survey tools enable you to reallocate resources to more important aspects of your UX design process, and focus back on implementing the insights you gather.

    The main thing is looking for an innovative tool that saves you time doing mundane work.

    Not all UX survey tools are created equal. Each tool has unique features tailored to different stages of the UX survey process. This guide will help you navigate through the top 10 UX survey tools, categorized by their specific functionalities, to find the one that best suits your needs. Keep scrolling to discover the best tools that will revolutionize your UX research.

    3 Types of user survey tools

    Breaking it down, UX survey tools consolidate and streamline your UX research process, leaving less room for error and more room for insights. They typically offer solutions for setting up questions, collecting data, and analyzing feedback for insight extraction. S
    There are 3 major types of user survey tools—Survey builders, All-in-one solutions and Embedded/on-site survey tools

    Survey builders focus on helping you setup the right sets of questions with controls for multiple choices, open ended questions, likert-scales, advanced routing logic and more.

    All-in-one solutions provide a comprehensive suite of tools to manage the entire UX survey process from creation to analysis, including features like AI-assisted questions, automated reporting, and participant recruitment.

    Embedded/on-site survey tools are designed to gather user feedback directly within your website or app, providing real-time insights without disrupting the user experience.

    I. Survey Builders

    1. Typeform

    typeform screenshot

    Typeform stands out with its sleek and intuitive interface. It allows for easy survey building with various question types and conditional formatting. While it excels in survey creation, it lacks advanced analysis features.

    Key Features:

    • Stylish, user-friendly interface

    • Ready-to-go templates

    • Conditional question branching

    Pricing: Free plan available; paid plans start at £21/user per month.

    2. Google Forms

    Google form user survey screenshot

    Google Forms is a free and straightforward tool ideal for quick surveys. It offers simple form creation, automatic feedback summaries, and easy distribution. However, it lacks advanced analysis capabilities, requiring manual data handling or integration with other tools.

    Key Features:

    • Simple form creation

    • Automatic summaries

    • Easy distribution

    Pricing: Free as part of Google Workspace.

    3. Jotform

    Jotform user survey screenshot

    Jotform is a versatile tool that allows you to create surveys, forms, and collect payments directly through your forms. It supports conditional logic, integration with various business apps, and automated workflows.

    Key Features:

    • Conditional logic for forms

    • Payment collection

    • Integration with marketing services, project management tools, and CRMs

    Pricing: Free plan available; paid plans start at $34/month.

    II. All-in-One Solutions

    4. Maze

    maze screenshot

    Maze is a comprehensive continuous product discovery platform that supports multiple UX research methods, including surveys, usability, and prototype testing. It offers a wide range of question formats, AI-powered follow-up questions, and automated metrics and reporting. Maze also provides templates to speed up your workflow and integrates with tools like Slack, Figma, and InVision.

    Key Features:

    • AI-assisted question formulation

    • Automated follow-up questions

    • Detailed reporting and metrics

    • Participant recruitment via Maze Panel

    • Extensive integrations

    Pricing: Free plan available; paid plans start at $99/month.

    5. Qualtrics

    qualtrics screenshot

    Qualtrics is a robust tool offering end-to-end solutions for UX surveys. It includes features for trend identification, feedback analysis, and survey building. Despite its complexity and steeper learning curve, it provides comprehensive insights.

    Key Features:

    • Trend and theme analysis

    • Detailed feedback analytics

    • Extensive survey building options

    Pricing: Custom pricing available; free trial offered.

    6. UXtweak

    UXtweak Software - 2024 Reviews, Pricing & Demo

    UXtweak is an all-in-one user research tool that provides a whole suite of features, including a customizable survey builder. It’s easy to set up and provides detailed analytics with intuitive UI, making it a great choice even for beginners.

    Key Features:

    • User-friendly interface

    • Comprehensive analytics

    • Extensive testing features

    Pricing: Free plan available; pro plans start at $70/month.

    7. Alchemer

    Alchemer screenshot

    Formerly known as SurveyGizmo, Alchemer supports multiple languages and offers robust analytics. It’s not the easiest tool to use, particularly for beginners, but it provides extensive customization options.

    Key Features:

    • Multi-language support

    • Detailed analytics

    • Customization options

    Pricing: Starts at $49/month for basic plan; pro plans start at $149/month.

    8. QuestionPro

    QuestionPro screenshot

    QuestionPro is a versatile survey tool designed to help you make better business decisions. It offers a suite of survey solutions including a research suite, customer experience platform, workforce platform, and academic platform.

    Key Features:

    • Extensive survey customization

    • Multi-channel distribution

    • Advanced reporting and analytics

    Pricing: Free plan available; advanced plan starts at $99/month.

    III. Embedded/On-Site Survey Tools

    9. Hotjar

    Hotjar screenshot

    Hotjar is an all-in-one analytics and feedback tool that helps you understand your users through heatmaps, session recordings, and surveys. It allows you to embed surveys directly on your website or app to gather in-the-moment feedback.

    Key Features:

    • Heatmaps and session recordings

    • In-the-moment contextual user feedback micro-surveys

    • User-friendly survey creation

    Pricing: Free plan available; paid plans start at $39/month.

    10. Sprig

    Sprig screenshot

    Sprig offers in-product surveys and targeted feedback tools designed to capture user insights directly within your website or app. It excels in gathering micro-surveys and real-time feedback without disrupting the user experience.

    Key Features:

    • In-product micro-surveys

    • Real-time feedback

    • User-friendly interface

    Pricing: Free trial available; paid plans start at $75/month.

    How to Choose the Right UX Survey Tool

    Choosing the right UX survey tool can make a world of difference in your research process. Here’s how to find the perfect match:

    1. Identify Your Priorities: Are you looking for robust analysis, easy survey creation, or seamless integration? For example, Maze offers a comprehensive suite that supports multiple research methods, making it ideal for teams needing versatility.

    2. Ease of Use: Ensure the tool has an intuitive interface. Tools like Typeform are known for their user-friendly design, which can streamline the survey-building process.

    3. Integration Options: Check if the tool integrates well with your existing systems. Hotjar, for instance, integrates analytics and feedback collection seamlessly, providing a holistic view of user interactions.

    4. Support Options: Look for tools with robust customer support and resources. Qualtrics offers extensive resources and support to help you navigate its complex features.

    5. Scalability: Choose a tool that can grow with your research needs, offering additional methods and features. UXtweak’s extensive testing features make it a scalable option for expanding research requirements.

    By selecting the right UX survey tool, you can streamline your research process, gather valuable insights, and improve your product’s user experience. Happy surveying!

    Frequently Asked Questions

    1. What is the best UX survey tool for beginners?

    Google Forms and Typeform are excellent for beginners due to their simplicity and ease of use.

    2. Which tool offers the best analytics?

    Qualtrics and Alchemer are known for their robust analytics capabilities, providing deep insights into survey data.

    3. Are there any free UX survey tools?

    Yes, tools like Google Forms, Jotform, and Maze offer free plans with essential features.

    4. Can I integrate these tools with other software?

    Absolutely. Tools like Maze and Hotjar offer extensive integrations with other platforms like Slack, Figma, and InVision. Additionally, you can use tools like Zapier to connect form data to integrate into your existing workflows and processes.

    5. What’s the best tool for in-product surveys?

    Sprig is excellent for in-product surveys, providing real-time feedback without disrupting the user experience.

    Junu Yang
    Founder/designer/researcher @ Usercall