User Interviews pricing: $49 or $98 a session, incentives extra
Short answer: User Interviews charges $49 per completed session on Pay As You Go. With Advanced B2B targeting turned on, it is $98 a session. Participant incentives are paid on top, and annual Essential plans lower the rate to $41 or $36 a session.
Checked on User Interviews pricing on 8 October 2026. Confirm the fees there before you budget a study.
The session fees on the pricing page
A session is one completed interview or task with one participant. A focus group with several participants counts as several sessions. The pricing FAQ on the same page says that.
| Plan | Per session | With Advanced B2B targeting |
|---|---|---|
| Pay As You Go | $49 | $98 (+$49) |
| Essential, 60 sessions | $41 | $82 (+$41) |
| Essential, 150 sessions | $36 | $72 (+$36) |
| Custom, from 250 sessions | Quote | Custom rate |
Pay As You Go is for occasional research, paid per session. Essential is the subscription for ongoing research, and both Essential blocks are billed annually. The page says save 17% on the 60-session block and save 27% on the 150-session block.
Custom has no per-session list price. It is a quote. The card says it is for a high volume of research, billed annually, and starts at 250 sessions.
If you finish more sessions than an Essential block includes, the pricing FAQ says the extra sessions are charged at the Pay As You Go rate.
What Advanced B2B targeting adds
Advanced B2B targeting is a checkbox on each plan card. The page describes it as access to targeting criteria such as industry and role seniority, plus viewing participants' LinkedIn profiles for professional verification.
The $98 Pay As You Go price is the $49 session fee plus $49 for Advanced B2B targeting. It is not a separate base rate for professional participants. On Essential, the add-on is $41 or $36 a session.
Incentives are not in the session fee
Incentives are not included in Pay As You Go or Recruit subscription plans. You set the amount per project. The pricing page does not list a standard incentive. If User Interviews distributes the incentive, a 3% processing fee is added to the incentive portion. That is from the pricing FAQ on the same page.
What the Pay As You Go card lists
The Pay As You Go card lists panel access, targeting and screening, scheduling, incentive distribution, quota tracking, research tool integrations, AI insights and analysis, unlimited seats, and project coordinator and live chat support. Incentive distribution is the payout tool. The incentive itself is still separate.
User Interviews also sells Research Hub, for recruiting from your own users. Workflow starts at 3 seats, and CRM starts at 1,000 contacts. Neither has a public price.
The footer on the pricing page says User Interviews is now part of UserTesting, Inc.
If you were looking for an AI-moderated interview tool
User Interviews is a recruiting platform. Its fees above cover finding, screening and scheduling participants, and paying their incentives.
If you want software that runs the interview itself, that is a different kind of tool. Usercall runs AI-moderated user interviews. A live AI interviewer holds a one-to-one voice conversation with each participant, asks follow-up questions, and links every theme to the quotes behind it. You can send the interview link to people you recruit through User Interviews, or to your own users. Self-serve from $89 a month. Your first interview is free. No sales call.
Usercall plans start at $89 a month (Lite), with Core at $199 and Pro at $399, plus pay-as-you-go. You can run your first interview free. For a wider comparison, see best AI-moderated interview software. If you only want swaps for User Interviews, see User Interviews alternatives.
User Interviews pricing questions
How much does User Interviews charge per session?
On 8 Oct 2026, Pay As You Go was $49 a completed session, or $98 with Advanced B2B targeting. Essential listed $41 a session on the 60-session block and $36 on the 150-session block, both billed annually, or $82 and $72 with Advanced B2B targeting. Custom is a quote. Incentives are not included.
Are participant incentives included?
Incentives are not included in Pay As You Go or Recruit subscription plans. You set the amount per project. If User Interviews distributes the incentive, a 3% processing fee is added to the incentive portion.
Is Advanced B2B targeting inside the session fee?
It is an add-on. On Pay As You Go it adds $49 a session, which is how the $49 fee becomes $98. On Essential it adds $41 or $36 a session.
What does Custom cost per session?
Custom has no per-session list price. It is a quote, billed annually, starting at 250 sessions.