💬 Straight Answer: How Much Does “User Interviews” Cost?
If you're here looking for clear numbers, here's the breakdown:
User Interviews Pricing
Plan Type |
Platform Fee |
Incentive (Typical) |
Total Cost per Interview |
Pay‑As‑You‑Go (B2C) |
$49 / session |
$100–150 |
~$149–199 |
Pay‑As‑You‑Go (B2B) |
$98 / session |
$125–200 |
~$223–298 |
Essential Subscription |
$41–82 / session |
$100–200 |
~$141–282 |
Enterprise |
Custom ($30–75 est.) |
$100–200 |
~$130–275 |
These prices include access to User Interviews’ participant panel, screener tools, scheduling support, and incentive handling.
But the real cost goes beyond the platform fees—it includes your team’s coordination time, interview moderation, transcription, and analysis, which can easily add another $100+ per session.
⚖️ Comparison Table: User Research Interview Platforms in 2025
Platform |
Interview Type |
Pricing Structure |
Strengths |
User Interviews |
Live moderated |
$49–$98/session + incentive |
Large panel, great for niche B2B recruitment |
UserCall |
Async AI-moderated |
$99–$299/month (flat rate) |
Scalable, no scheduling, instant summaries |
Respondent |
Live moderated |
50% of incentive (min $40) |
Great for B2B/professional recruiting |
UserTesting |
Moderated + unmoderated |
$30k+/year (enterprise) |
Unmoderated usability, video recordings |
PlaybookUX |
Moderated + unmoderated |
Starts ~$267/mo |
Video interviews, screen sharing |
Maze |
Unmoderated |
$1,500–15,000/year |
Product/UX flow testing at scale |
Lyssna (formerly UsabilityHub) |
Unmoderated |
From $89/month |
Simple UI tasks, fast feedback |
🧠 User Interviews Alternatives
1. UserCall (Modern Async + AI-Powered)
If your team is tired of scheduling, chasing no-shows, and spending hours on transcription—UserCall offers a radically different approach.
- ✅ Run AI-moderated voice interviews async
- ✅ Upload a script or prompt, get responses within hours
- ✅ Built-in transcription, theming, and summary generation
- ✅ Respondents speak naturally—perfect for capturing real thoughts and emotion
- ✅ Zero scheduling. Zero moderation. Fully scalable.
Best for:
Product and UX teams needing fast turnaround, early-stage validation, or continuous insights without heavy ops.
2. Respondent
Known for sourcing high-quality professional users (e.g., marketers, product managers, developers).
- 💵 Charges 50% of participant incentive (e.g., $150 payout = $75 fee)
- 📅 You handle screening and scheduling
- ❌ Can be expensive for high volumes
Best for:
Recruiting high-value or hard-to-reach professionals for live interviews or field studies.
3. UserTesting
An enterprise tool for collecting user reactions to tasks, prototypes, and flows.
- 💻 Focused on usability over deep conversation
- 📹 Offers video playback, task completion analysis
- 💸 Expensive—starts around $30k/year
Best for:
Enterprise teams running unmoderated usability tests at scale.
4. PlaybookUX
Affordable and flexible for moderated or unmoderated studies.
- 📅 Built-in calendar tools
- 📹 Supports screen sharing and moderated sessions
- 🔁 Transcription and tagging included
Best for:
Startups or agencies looking for a one-stop-shop with hybrid testing options.
5. Maze & Lyssna
Both are good for rapid, unmoderated UX feedback:
- 🧪 Maze: great for testing product flows, surveys, and designs
- ⚡ Lyssna: super fast, easy preference testing and basic feedback
Best for:
Designers and PMs who need quick directional feedback (not in-depth interviews)
🎯 So Which One Should You Choose?
Here’s a quick framework based on your needs:
Your Goal |
Best Option |
Why |
Live, in-depth interviews with niche users |
User Interviews / Respondent |
Best B2B panel access, flexible targeting |
Async, fast insights with zero ops |
UserCall |
No scheduling, no moderation, AI summaries |
Remote usability testing |
UserTesting / Maze |
Task flows, screen capture, video feedback |
Budget-friendly live interviews |
PlaybookUX |
Moderated + unmoderated mix, lower pricing |
Fast design preference checks |
Lyssna |
Cheap and rapid A/B-style feedback |
🧪 Real-Life Research Example
Last quarter, I ran a concept test with two teams.
- Team A used User Interviews: 20 interviews, 2 weeks to schedule, 6 no-shows, 4 hours of manual analysis.
- Team B used UserCall: uploaded script, received 18 voice responses in 48 hours, and had fully themed summaries in 2 more.
- AI doesn't replace 1 to 1 in depth human interviews. But when a faster cheaper method can be helpful —total cost was 80% lower, turnaround 4x faster with no meetings and zero manual analysis.
✅ Final Takeaways
- User Interviews remains a strong choice for classic live interviews with niche or high-value users—but costs can creep into $200–300 per session.
- UserCall offers a fast, async alternative—ideal for lean teams needing continuous insights with minimal overhead.
- Respondent, UserTesting, PlaybookUX, and others provide different trade-offs in cost, speed, and control.
Pro tip: Many teams combine tools—live sessions for deep exploration, async interviews for scale and validation.