Global market research companies, and how to run interviews in many countries without hiring one
Eight global market research companies that cover many countries are Circana, Dynata, Euromonitor International, Ipsos, Kantar, Mintel, NielsenIQ and YouGov. Hire one when you need local teams, measured retail data, or a study your own team will not run. If you need interviews in several countries, you can run those without hiring one of these firms.
People also search for global market research firms and international market research companies. This page uses those words for firms that run research in more than one country.
The list has 8 firms. The order is alphabetical. It is not a ranking by size or quality, and it is not every firm that works across borders. Each description comes from the firm's own site, checked in October 2026. If a number is not on the page linked here, it is not in this article. None of those pages publish a price for a custom multi-country project, so this page does not compare cost.
What these firms actually sell
A global firm is not one product. The same shortlist mixes four kinds of work.
- Full-service studies. A team designs the research, fields it locally, and writes the report. Ipsos and Kantar sit here.
- Measured buying. Retail and panel data on what people purchased. NielsenIQ and Circana sit here.
- Published intelligence. Reports and databases you read before you commission a new study. Euromonitor and Mintel sit here.
- Panels and survey data. Respondents, or a stream of opinion and brand data. YouGov and Dynata sit here.
The interview part of a study is smaller than that whole offer. That is the part a team can run itself, which is covered after the list. Usercall is not a research firm, so it is not in the list or the table.
8 global market research companies
1. Circana
Use when: you need measured demand and retail data, not a one-off interview study.
Circana was formed from IRI and NPD. Its company page says it provides technology, data and analytics for consumer packaged goods companies, manufacturers and retailers, and that it covers 26 industries. The platform named on that page is Liquid Data.
2. Dynata
Use when: you need respondents in many countries for a survey you or a partner will run.
Dynata is a first-party data company, not a full-service consulting firm. Its panel page says it has more than 70 million profiled panelists across 82 countries, including hard-to-reach audiences. Its about page describes self-service sample and managed solutions.
3. Euromonitor International
Use when: you need market size, forecasts and consumer context you can compare across countries.
Euromonitor is an independent market intelligence firm. Its who-we-are page says it has 16 offices, analysts in over 100 markets, and research on 210 countries and jurisdictions. It was founded in 1972. This is published intelligence, not a new interview project.
4. Ipsos
Use when: you need a full-service firm with local offices, not only a panel.
Ipsos calls itself one of the world's leading market research companies. Its homepage lists 90 markets, 5,000+ clients, and 6M+ authenticated panelists. The work is research on society, markets and people.
5. Kantar
Use when: the question is brand growth and how people think and act in many countries.
Kantar's about page says it delivers intelligence for brand growth, works in 90 markets, and has 20,000 people. It describes attitudinal and behavioral data, with the global office in London.
6. Mintel
Use when: you want published category and consumer reports before you commission a new study.
Mintel calls itself a market intelligence agency. Its about page says it has over 50 years of work, 14 global offices, and that it speaks to over 1 million consumers across 4 continents.
7. NielsenIQ
Use when: you need buying behavior across countries, including packaged goods and tech and durables.
NielsenIQ (NIQ) calls itself the world's leading consumer intelligence company and says it measures consumer buying behavior. Its solutions page covers consumer packaged goods and tech and durables. In July 2023 NielsenIQ combined with GfK. NielsenIQ says the company name is NielsenIQ, and that the GfK name is still used for some solutions and industries. The same announcement said an agreement was signed to divest GfK's European consumer panel to YouGov. This page does not treat GfK as a separate firm.
8. YouGov
Use when: you need opinion data, brand tracking, or a custom survey from a panel the firm recruits itself.
YouGov calls itself a global research data and analytics group. Its about page says it has a panel of millions of registered members across 64 markets, with operations in the Americas, mainland Europe, the UK and Asia Pacific. The same page lists audience intelligence, brand tracking, shopper data, public opinion and custom research.
Comparison
| Firm | Use when | What the linked page says | How you start |
|---|---|---|---|
| Circana | Measured demand and retail data | Technology, data and analytics for packaged goods, manufacturers and retailers. 26 industries. Liquid Data. | Contact the firm |
| Dynata | Survey sample in many countries | More than 70 million panelists across 82 countries. Self-service sample to managed solutions. | Self-serve sample, or contact the firm |
| Euromonitor International | Comparable market size and forecasts | 16 offices, analysts in over 100 markets, research on 210 countries and jurisdictions. | Contact the firm |
| Ipsos | Full-service research with local offices | 90 markets, 5,000+ clients, 6M+ authenticated panelists. | Contact the firm |
| Kantar | Brand growth across countries | 90 markets, 20,000 people, attitudinal and behavioral data. London office. | Contact the firm |
| Mintel | Published category and consumer reports | Over 50 years, 14 global offices, over 1 million consumers across 4 continents. | Contact the firm |
| NielsenIQ | What people buy, across countries | Consumer intelligence. Combined with GfK in 2023. GfK name kept for some solutions. | Contact the firm |
| YouGov | Opinion, brand tracking, custom surveys | Panel across 64 markets. Audience, brand, shopper, opinion and custom research. | Contact the firm |
When to hire a firm
Hire one of these firms when the work is bigger than a set of interviews.
- You need retail sales measurement, a purchase panel, or a syndicated market report.
- You need moderators and a field team in the country, on the ground.
- The study has to be designed, fielded and written up by a firm your leadership team already knows.
- Your own team will not write the guide, recruit, or read the interviews.
Country lists on this site, if the work is really one market: Top 30 US Market Research Firms: Pick the Right One, Top 20 Market Research Companies in India (2026): Who to Hire & Why, Top 20 Market Research Companies in Australia (Who to Hire in 2026), and Top 20 Market Research Firms in Singapore (2026 Buyer’s Guide). Those pages are directories of firms in that country. They are not a price comparison.
How to run interviews in many countries without hiring a firm
Usercall is not one of the firms above. It runs AI-moderated interviews, which are one-to-one conversations with a real person. The interviewer is AI. The participant is a real person, and they are told that. Your team writes the guide and reads the themes. It does not replace retail measurement, a syndicated report, or a local field team.
You write the guide once. The language list is AI-moderated interviews in 50+ languages. Every plan includes every language. One link covers the study, and each person picks a language.
We can recruit participants for you, or you can bring your own. Recruiting uses a 4M+ panel.
Interview length is 12, 25 or 45 minutes by plan, and up to one hour on request. Plans start from $89 a month. Your first interview is free.
If the job is a concept test, plan on 15-30+ interviews in 48 to 72 hours. That figure is for the concept test. It is not a headcount promised in every country.
The setup for a study in more than one language is in International Market Research: Run Interviews in Every Market.
See Pricing from $89 a month. Your first interview is free.
FAQ
What is a global market research company?
A global market research company runs research in more than one country. The work can be custom interviews and surveys, syndicated reports, panels, or measured retail data. This page lists 8 firms whose own sites describe that kind of work.
Are global market research firms and international market research companies the same thing?
On this page, yes. Global market research firms and international market research companies both mean firms that run research in more than one country. The right firm still depends on the method you need.
How do I choose one of these firms?
Match the method. Ipsos and Kantar are full-service firms with local reach. NielsenIQ and Circana measure what people buy. YouGov and Dynata are panel and data sources. Euromonitor and Mintel publish market and consumer intelligence you can read before you commission a new study. The pages linked here do not publish a price for a custom multi-country project.
Can I run interviews in many countries without hiring a firm?
Yes, if the part you need is interviews. You write one guide, and each person takes it in their own language. You still hire a firm when you need retail measurement, a syndicated report, or a local field team to run the study for you.
How many languages can those interviews run in?
Usercall runs AI-moderated interviews in 50+ languages. Every plan includes every language. A study uses one link, and each person picks a language.
What does it cost to run the interviews yourself?
Usercall plans start from $89 a month. Your first interview is free. Interviews are 12, 25 or 45 minutes by plan, and up to one hour on request. We can recruit participants for you, or you can bring your own. Recruiting uses a 4M+ panel. The firms in the list quote custom projects, and the pages linked here do not publish those prices.