Analyze usability test recordings for friction points in minutes

Upload your usability test recordings → instantly uncover friction points, drop-off moments, and recurring usability patterns across every session

Try it with your data

Paste a URL or customer feedback text. No signup required.

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Example insights from usability test recordings

Checkout Flow Confusion
"I wasn't sure if my order went through — there was no confirmation message and I just sat there waiting."
Navigation Labeling Issues
"I kept clicking on 'Resources' thinking settings would be there. The labels don't match what I expect to find."
Form Validation Friction
"It told me my password was wrong but didn't say what the actual requirements were. I had to guess three times."
Feature Discoverability Gap
"I had no idea you could filter by date — I would have used that constantly if I'd known it existed."

What teams usually miss

Friction patterns that only appear across multiple sessions

A single recording rarely reveals the full picture — recurring micro-frustrations only become visible when you systematically analyze patterns across every session at once.

Hesitation moments that participants don't verbalize

Users often pause, backtrack, or fumble silently without narrating their confusion, and these non-verbal friction signals get lost when teams rely on manual notes alone.

Low-frequency issues with disproportionate impact

A friction point mentioned by only two participants can block an entire user segment, but manual synthesis tends to prioritize frequency over severity.

Decisions you can make from this

Prioritize which UI elements to redesign first based on the friction points that caused the most task abandonment across recorded sessions.

Decide whether onboarding flow confusion is a copy problem or a structural navigation problem by seeing exactly where and how users get stuck.

Validate whether a recent design change reduced friction or introduced new ones by comparing insight themes before and after the update.

Align your product and design team on the highest-impact fixes by sharing AI-generated friction summaries instead of hours of raw recordings.

How it works

  1. 1Upload or paste your data
  2. 2AI groups similar feedback into themes
  3. 3Each insight is backed by real user quotes

Analyze your usability test recordings and eliminate friction points faster

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