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Finding the right research partner is crucial for teams trying to understand customers, improve UX, and make smarter market bets. To help you navigate the research landscape, here’s an updated 2026 list of top customer, UX, and market research companies in the United States, spanning market intelligence platforms, UX research leaders, enterprise research firms, and specialized consultancies.
A modernized consumer research platform putting high-impact insights at your fingertips.
Location: New York, USA (with additional offices in UK, Greece, Czech Republic, Singapore)
Summary:
Provides immediate answers about US audiences through an easy-to-use platform. Covers 80K+ annual sample representing 250 million US consumers across all 50 states. Offers deep psychographic consumer insight with custom research solutions for specific questions.
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Long-standing provider of US consumer insights through probabilistic sampling.
Location: New York, USA
Summary:
Offers complete view of American consumers via national studies, print research, and focus studies on emerging trends. Data based on 50K+ US consumers across 48 states, updated twice yearly.
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AI-native research platform for voice-based customer insight at speed and scale.
Location: United States, South Korea, Singapore
Summary:
UserCall is built for teams who want qualitative depth without the traditional fieldwork bottlenecks. Instead of scheduling live interviews, teams can run AI-moderated voice interviews asynchronously, then get instant transcripts, themes, sentiment, and key quotes. This is especially useful when you need fast learning loops across multiple segments or markets.
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Business intelligence firm driving data-backed decisions that enhance customer lives.
Location: Virginia, USA
Summary:
Helps businesses build meaningful connections with customers through focused intelligence. Sources data from surveys, feedback channels, and industry analysis.
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Real-time decision intelligence powered by consumer opinion polling.
Location: Washington, D.C., USA
Summary:
Provides timely consumer opinions alongside economic data and political trends. Daily surveys give businesses agility to pivot strategies quickly in changing markets.
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Global intelligence provider helping clients make smarter decisions faster.
Location: New York, USA (with global offices)
Summary:
Sources consumer data through surveys, behavioral analysis, and social listening. Offers specialist insight into affluent Americans and pays attention to public opinion trends.
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Expert research company delivering solutions for informed decision-making.
Location: Connecticut, USA (with global offices)
Summary:
Provides on-demand diagnostics, insights, and benchmarking tools. Outlines impact of technology on businesses and consumers through market analysis and expert consultations.
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Leading data and consulting firm offering global and local audience insights.
Location: New York, USA (with global offices)
Summary:
Serves consumer insights across various media channels through its Target Group Index survey. Based on 700K+ respondents across 50 markets, promising decision-quality insights in hours.
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Full-service fieldwork company providing tailored research solutions.
Summary:
Focuses on helping clients develop effective brand strategies through customized research approaches. Emphasis on actionable insights that address specific client questions.
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Full-service consulting firm supplying market intelligence worldwide.
Location: New York, USA (with global offices)
Summary:
Specialist experience across B2B, supply chain, and healthcare research. Sources insights from global field researchers alongside consumer surveys and interviews.
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Pioneering UX research firm defining industry standards and best practices.
Location: Delaware, USA
Summary:
Founded by Jakob Nielsen and Don Norman, known for establishing UX research methodologies. Studies real users interacting with websites and applications to develop evidence-based recommendations.
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Enterprise UX research agency delivering insights across product development stages.
Location: New York, USA
Summary:
Uses both qualitative and quantitative methodologies to provide user insights for digital products. Offers educational materials to help clients build internal UX capabilities.
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UX research agency supporting the entire product lifecycle.
Location: Irving, Texas
Summary:
Combines comprehensive research solutions with significant operational scale, conducting over 175 projects annually. Pioneer behind usability.com resource platform.
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Specialized in website optimization and conversion rate research.
Location: Texas, USA
Summary:
Helps businesses unlock more value from websites through research and conversion optimization. Develops roadmaps aligned with business goals and customer needs.
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Leading platform for on-demand human insights.
Location: San Francisco, USA
Summary:
Provides rapid access to targeted customers who test products, websites, and apps. Offers video-based feedback showing real user interactions and verbalized thoughts.
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Technology-focused market research company guiding digital transformation.
Location: Massachusetts, USA
Summary:
Combines traditional market research with technology expertise. Offers deep consumer insights alongside recommendations for tech adoption strategies.
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AI-powered consumer intelligence platform providing predictive insights.
Location: Virginia, USA
Summary:
Operates through "rAI" intelligence model for holistic audience views. Blends behavioral data with surveys and psychographics to understand consumer motivations.
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Global leader in data analytics and consumer intelligence.
Location: Chicago, USA
Summary:
Provides comprehensive tools analyzing consumer behavior and market trends. Offers real-time tracking of purchase patterns across FMCG, retail, and consumer goods.
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Research firm specializing in healthcare, education, and social studies.
Location: Rockville, Maryland
Summary:
Expertise in survey research and complex data analysis. Offers program evaluation, statistical analysis, and custom survey design across public and private sectors.
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Authority in consumer insights and satisfaction measurement.
Location: Troy, Michigan
Summary:
Provides data-driven reports on customer satisfaction and product quality. Industry-specific research reflecting customer experiences and opinions.
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Leading provider of first-party data for market research.
Location: Dallas, Texas
Summary:
Offers diverse research solutions including surveys, consumer panels, and online communities. Extensive global reach across multiple industries for accurate, timely insights.
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Pioneer in online market research methodologies.
Location: Rochester, New York
Summary:
Focuses on understanding consumer opinions and behaviors. Provides brand tracking, satisfaction surveys, and political polling with real-time insights.
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Global data collection firm with extensive reach.
Location: Dallas, Texas
Summary:
Provides access to millions of consumers for survey insights. Offers quick, actionable data supporting decision-making across retail, healthcare, and technology.
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Customer journey and shopper insights specialist.
Location: San Antonio, Texas
Summary:
Specializes in journey mapping for B2C and B2B, shopper insights, and brand tracking. Clients include major retailers, consumer brands, and technology companies.
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Human insights platform for authentic consumer understanding.
Location: Chicago, Illinois
Summary:
Helps brands generate deeper, more authentic insights worldwide. Combines qualitative and quantitative methods for comprehensive understanding.
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Full-service insights agency with deep industry expertise.
Location: Chicago, Illinois
Summary:
Combines traditional research methods with innovative approaches. Specializes in youth, shopper, and multicultural research with quantitative and qualitative capabilities.
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Data-driven market research consultancy.
Location: New York, USA
Summary:
Offers fast, smart, accessible research through combined methodologies. Emphasizes actionable insights that drive measurable business impact.
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Strategic research and branding agency.
Location: New York, USA
Summary:
Combines market research with branding expertise. Uses both qualitative and quantitative methodologies to deliver actionable insights.
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Product experience insights company.
Location: Chicago, Illinois
Summary:
Focuses on product testing and sensory research. Uses proprietary methodologies to evaluate consumer responses to products across CPG sectors.
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Digital survey platform for customer and market feedback.
Location: Pleasanton, California
Summary:
Provides accessible survey tools for businesses of all sizes. Enables custom research design, distribution, and analysis in an integrated platform.
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Remote research platform specializing in in-context insights.
Location: Chicago, Illinois
Summary:
Enables in-the-moment research through mobile ethnography. Captures authentic user experiences in natural environments rather than lab settings.
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Behavior analytics and feedback platform.
Location: San Francisco, California (with remote team)
Summary:
Visualizes user behavior through heatmaps and session recordings. Collects feedback directly from website visitors to identify improvement opportunities.
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Experience insights management platform.
Location: San Jose, California
Summary:
Provides end-to-end UX research capabilities. Enables organizations to scale research across product development lifecycle.
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Experience management platform focused on customer feedback.
Location: San Francisco, California
Summary:
Captures and analyzes customer feedback across touchpoints. Uses AI to identify patterns and actionable insights from customer sentiments.
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Experience management platform with robust research capabilities.
Location: Provo, Utah
Summary:
Combines experience data with operational data to drive business decisions. Provides tools for survey research, feedback analysis, and experience design.
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Digital consultancy with customer research expertise.
Location: Multiple US locations
Summary:
Combines business strategy, creative services, and technology with human-centered research. Uses research to drive digital transformation and customer experience initiatives.
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Research-driven design and experience consultancy.
Location: Multiple US locations
Summary:
Applies rigorous research methodologies to business challenges. Connects customer insights to measurable business outcomes through experience optimization.
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Corporate innovation and digital product development arm of BCG.
Location: Multiple US locations
Summary:
Uses deep customer research to identify market opportunities. Combines business strategy with design research and technology to create innovative solutions.
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Experience agency integrating research, design, and implementation.
Location: Multiple US locations
Summary:
Uses research to drive experience-led business transformation. Combines customer insights with industry expertise to create connected experiences.
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Customer experience consultancy within professional services firm.
Location: Multiple US locations
Summary:
Uses research to bridge business strategy and experience design. Focuses on connecting customer insights to broader business transformation.
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Strategy consulting practice with customer insights expertise.
Location: Multiple US locations
Summary:
Integrates market research with business strategy development. Uses customer insights to identify growth opportunities and competitive advantage.
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Customer-focused consultancy within professional services.
Location: Multiple US locations
Summary:
Applies research methodologies to customer-centric business transformation. Connects customer insights to process improvement and technology enablement.
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Pioneer in human-centered design research.
Location: Palo Alto, California (with offices in Chicago, New York)
Summary:
Uses design research methodologies to understand human needs. Applies insights to create innovative products, services, and experiences.
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Global design and strategy consultancy.
Location: New York, San Francisco, Austin
Summary:
Integrates customer research with design and innovation. Uses research insights to create products, services, and experiences that drive growth.
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Strategic design firm with global reach.
Location: New York, San Francisco
Summary:
Combines design research with business strategy and technology understanding. Creates experiences that transform businesses and customer relationships.
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Experience improvement platform focused on customer insights.
Location: South Jordan, Utah
Summary:
Combines technology and human expertise to collect, analyze, and act on experience data. Uses AI to identify patterns and opportunities in customer feedback.
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Specialized market research focusing on consumer insights.
Location: United States
Summary:
Utilizes advanced analytics and proprietary technologies for actionable data. Offers deep-dive reports and tailored solutions across healthcare, technology, and retail.
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Data-driven insights consultancy.
Location: Los Angeles, California
Summary:
Blends behavioral science, data analytics, and primary research. Creates actionable insights that drive business growth through better customer understanding.
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Custom market research and strategy consultancy.
Location: Boston, Massachusetts
Summary:
Combines academic rigor with business practicality. Uses advanced analytics to uncover insights that drive strategic decision-making.
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Strategic insights and analytics consultancy.
Location: Los Angeles, California
Summary:
Combines qualitative and quantitative methodologies with analytics. Focuses on actionable insights that directly inform business strategy.
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In 2026, the biggest differentiator isn’t “can they run research?” It’s how quickly and reliably they can turn research into decisions. When evaluating a partner, ask:
